Communications Coordinator

City of El Segundo; El Segundo (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

City of El Segundo is seeking a communications staff member to support the City Manager's Office by preparing and distributing social media posts, news articles, newsletters, and website updates, and by monitoring engagement across channels.

The role also involves drafting content, maintaining a content calendar, analyzing analytics, supporting internal and external communications, and coordinating with departments on campaigns, events, and surveys.

Qualifications

• One year of professional experience in Public Relations, Communications, Social Media, Marketing or Graphic Design.
• Associate of Arts degree (60 units) or equivalent; Bachelor's degree desirable.
• Valid California driver's license with acceptable driving record.
• Ability to operate in a fast-paced public sector environment.

Responsibilities

• Draft and edit content for web, social media, email, and print materials.
• Coordinate content calendar and strategically plan publication across channels.
• Create analytic reports for website traffic and social media engagement.
• Respond to staff and general public inquiries and monitor engagement.
• Support citywide internal and external communications and campaign efforts.

Skills

Public relations

Social media management

Content creation

Graphic design

MS Office

Education

Associate degree in related field

Bachelor's degree desirable

Tools

Granicus

Hootsuite

Adobe Creative Suite

Canva

Job description

DEFINITION:

To provide responsible staff support to the City Manager's Office to implement the City's communications plan including preparing and distributing social media posts, news articles, newsletters, bulletins, website updates, and other materials related to public relations; create and monitor placement of information on the City's communications channels; respond to staff and general public inquiries; monitor and analyze engagement metrics; and support citywide internal and external communications as assigned.

SUPERVISION RECEIVED AND EXERCISED

Receives supervision from the Communications Manager.Essential functions, as defined under the Americans with Disabilities Act, may include the following duties and responsibilities, knowledge, skills and other characteristics. This list of duties and responsibilities is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and tasks performed by positions in this class.

Characteristic Duties and Responsibilities:

• Positions in this classification typically perform a full range of duties at a level of complexity represented by the following types of responsibilities:
• Coordinate with appropriate city departments and public for any special communications projects and/or requests;
• Draft and edit written and graphic content for web, social media, email, and other communication platforms as well as print content, ensuring effectiveness, clarity, and quality;
• Build and maintain content calendar and strategically plan the publication of campaign pieces across media channels;
• Pitch content idea and communications practices to increase the visibility of the city’s key messages and programs across key stakeholder audiences;
• Manage, monitor, and create content for various city social media channels;
• Create analytic reports for website traffic and social media engagement to measure success of communications and use these results to inform outreach strategies;
• Stay up to date on industry trends and make recommendations for adjustments to communications strategies and practices;
• Provide creative support for internal and external communications efforts;
• Design engaging visual content for digital platforms, including selecting photos and creating video and graphics;
• Support implementation of citywide brand style guidelines;
• Coordinate various communications projects as needed, such as surveys, community meetings, press events, employee townhalls;
• Contribute to talking points, quotes, and informational background material for elected officials and city staff when necessary;
• Audit and consistently update web content for the city to ensure that it consistently and accurately reflects the City’s programs and priorities, is easy to understand and navigate, and maintains a consistent look and feel across departments;
• Provide administrative support as needed, including greeting visitors, routing phone calls, processing mail, and answering inquiries;
• Regularly and predictably attend work and
• Perform related duties as assigned.
• This position may be required to work weekends, evenings, and extended hours.

KNOWLEDGE, SKILLS AND OTHER CHARACTERISTICS:

To perform this job successfully, an individual must be able to perform each essential function.

The requirements listed below are representative of the knowledge, skill, and/or ability required.

Knowledge of:

• Principles, practices and techniques of public relations, communications and marketing;
• Business writing, English, punctuation, grammar, and spelling;
• Standard proofreading and editing practices;
• MS Office suite, including Word, Excel and PowerPoint;
• Communications outreach strategies;
• Social Media platforms: Twitter, Facebook, and Instagram;
• Content management systems such as Granicus;
• Social media management platforms such as Hootsuite;
• Design programs such as Adobe Creative Suite and Canva;
• Social media and website analytics and reporting;
• Effective collaboration with internal and external stakeholders;
• Components and creation of visually compelling presentations; and
• General office procedures.

Skill in:

• Analyzing, evaluating, and recommending improvements to department operations, programs, and services;
• Prioritizing projects, time management, meeting deadlines, and organizational and critical thinking skills;
• Performing statistical analysis;
• Conducting research;
• Working both independently and as part of a team;
• Using public relations and customer service techniques responding to inquiries and complaints;
• Maintaining confidentiality of sensitive and/or embargoed information;
• Making sound, independent decisions within established policy and procedural guidelines;
• Researching and developing content ideas and concepts;
• Communicating effectively, both orally and in writing;
• Utilizing public relations techniques responding to inquiries and complaints;
• Skill understanding and following directions and instructions;
• Appearing for work on time;
• Following directions from a supervisor;
• Understanding and following posted work rules and procedures;
• Accepting constructive criticism;
• Establishing and maintaining effective working relationships with staff, Elected Officials, other City employees, and the public;
• May be required to work evenings and extended hours.

QUALIFICATIONS:

Experience:

One (1) year professional experience in Public Relations, Communications, Social Media, Marketing or Graphic Design.

Education:

Equivalent to an Associate of Arts degree (60 units) from an accredited college or university in Public Affairs, Communications, Marketing or a directly related field. A Bachelor's degree is desirable.

License/Certificates:

Due to the performance of some field duties which requires the operation of a personal or City vehicle, valid and appropriate California driver's license and acceptable driving record are required.

Disaster Service Worker:

In accordance with Government Code Section 3100, City of El Segundo employees, in the event of a disaster, are considered disaster service workers and may be asked to respond accordingly.

The City of El Segundo is an Equal Opportunity Employer, committed to supporting Diversity, Equity, and Inclusion initiatives to build and sustain an environment that values diversity, welcomes opportunities to engage and understand others, and fosters a sense of belonging.