Communications & Content Specialist

University of Georgia; Athens (GA); On-site; USD 60,000 - 85,000; Full time

Job summary

University of Georgia is seeking a Communications & Content Specialist to advance strategic priorities for the Innovation District. The role blends embedded campus communications with editorial storytelling for institutional channels, requiring strong writing, digital fluency, and cross-unit collaboration.

The ideal candidate will craft content, manage digital channels, and translate complex topics into clear copy that supports UGA's brand and goals.

Qualifications

• Bachelor's degree in a related field or equivalent with 2 years of experience
• Strong knowledge of marketing, communications, and public relations principles
• Excellent written and verbal communication skills, copywriting, editing
• Ability to work independently with good judgment and professionalism

Responsibilities

• Act as the primary liaison between the Innovation District and MarComm.
• Develop and maintain a strategic and effective communication plan for UGA's Innovation District.
• Develop story ideas; conduct interviews with faculty, staff and stakeholders; and write high-quality content.
• Oversee the Innovation District's digital communications, managing official social channels, calendar and websites.
• Coordinate social posts with UGA's central accounts for visibility and consistency.
• Develop, design and review presentations, newsletters, publications, infographics and talking points.
• Regularly analyze communication metrics to refine strategy.
• Work with an event manager to plan occasional events.

Skills

Marketing principles

Public relations

Project management

Copywriting

Editorial writing

Digital communications

Storytelling

Stakeholder coordination

Journalistic writing

Education

Bachelor's degree or equivalent

Tools

Content Management System (CMS)

Project management tools

Job description

Position Summary

The Communications & Content Specialist advances UGA's strategic communications priorities by serving as the embedded communications professional for the Innovation District while also contributing editorial and storytelling content to the Division of Marketing & Communications' institutional channels. The ideal candidate is a versatile communicator and strong writer who brings journalistic instincts, digital fluency, and the ability to navigate both unit-level and institution-wide priorities. This individual is equally comfortable building relationships across campus, identifying compelling stories, and creating content that engages various audiences while supporting the university's reputation and strategic goals.

Minimum Qualifications

• Bachelor's degree in a related field or equivalent and 2 years of professional experience

Knowledge, Skills, Abilities and/or Competencies

• Strong knowledge of marketing, communications, and public relations principles
• Strong project management skills with the ability to coordinate with multiple stakeholders and deadlines
• Strong organizational skills and the ability to prioritize competing demands
• Familiarity with digital communications platforms, content management systems, and project management tools
• Exceptional written and verbal communication skills, including copywriting, editing, general interest writing, and technical/science writing
• Demonstrated ability to work independently with a high degree of judgment, discretion, and professionalism

Responsibilities

Innovation District Communications (50%)

• Act as the primary liaison between the Innovation District and MarComm, ensuring collaboration and alignment of shared priorities.
• Develop and maintain a strategic and effective communication plan for UGA's Innovation District in line with the university's strategic priorities.
• Develop story ideas; conduct interviews with faculty, staff and stakeholders; and write high-quality content to elevate the Innovation District through compelling storytelling.
• Oversee the Innovation District's digital communications, managing official associated social media channels, calendar and websites. Coordinate social media posts with UGA's central accounts for greater visibility and impact. Maintain and update content to ensure accuracy, relevance, and consistency with the institution's brand and messaging.
• Develop, design and review presentations, newsletters, publications, infographics and talking points to inform and market to Innovation District stakeholders.
• Regularly analyze communication metrics to inform and refine overall strategy.
• Work with an event manager to plan and implement occasional special events for the Innovation District.

Marketing Content Writing (50%)

• Write editorial content for MarComm's central channels.
• Adapt content for different channels and contexts while maintaining UGA's brand voice and tone throughout.
• Interview faculty, staff, students, and campus stakeholders to gather information and develop story content; follow up with sources for review and approval as needed.
• Translate complex topics, research, institutional initiatives and campus programs into clear, readable copy.
• Ensure all content follows UGA style, is factually accurate, and positively reflects the UGA brand.
• Build relationships across campus to support research and sourcing for content assignments.
• Work within an established editorial workflow under the direction of the Executive Content Editor to deliver assignments on brief and on deadline.

Equal Opportunity Employer

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([e-mail]).