Communications and Public Relations Manager

Schuylkill River Greenways, NHA; Pottstown (Montgomery County); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Retirement plan with matching

Team outings

Recreational activities

Job summary

You will manage partnerships, fundraising communications, and annual events, reporting to the Executive Director, while working with a team of eight professionals.

This full-time role requires strong writing, project management, and WordPress skills; occasional evenings and outdoor event duties are expected.

Qualifications

• Bachelor’s degree or related work experience considered in lieu of degree.
• Minimum of three years of experience in communications/public relations.
• Experience with media relations and digital communications.
• Strong written and verbal communication skills.
• Experience managing multiple projects and events.

Responsibilities

• Write, distribute and promote press releases for events and SRG news.
• Maintain media contacts and nurture relationships.
• Provide photos and information to reporters as needed.
• Track SRG media mentions and post events to calendars.
• Design and distribute digital newsletters and announcements.
• Manage social media content for SRG and SRT.
• Update WordPress website and program pages.
• Coordinate publicity for annual events and programs.

Skills

Written communication

Project management

WordPress

Social media

Graphic design

Adobe Creative Suite

Photography

Video editing

Team collaboration

Public relations

Education

Bachelor’s degree in communications, journalism or English

Tools

Constant Contact

WordPress

Microsoft Office

Zoom

Google Workspace

Donor Perfect

Give Cloud

Cvent

GoDaddy

Network Solutions

Job description

Communications & Public Relations Manager

The Communications & Public Relations Manager has overall responsibility for all media relations and public communication, all publicity for events and programs, digital newsletter updates to members and followers, all social media content management, website development and maintenance, and assist with management platforms: Donor Perfect, Give Cloud, Point, and Cvent. In addition, this position works with other team members to support membership drives and membership outreach through digital and printed fundraising tools. Finally, the position entails collaborative coordination of several annual events as well as many other ongoing events such as press conferences, member outings and trail cleanups. The position reports directly to the Executive Director, but works collaboratively with eight other professionals in finance, grants, trails management, educational programming and administration. The Communications & PR Manager will be expected to work at SRG’s office in Pottstown, PA.

SRG is seeking to fill this position with a communications/public relations professional with a minimum of three years of related experience. Salary range is $50,000 to $60,000 plus benefits.

Qualifications

The successful applicant will be expected to demonstrate the following competencies:

• Excellent communication skills, both written and verbal
• Skilled in managing multiple projects simultaneously
• Bachelor’s degree in communications, journalism, English or related subject preferred, but significant, related work experience may be accepted in lieu of degree
• Demonstrated technical software skills including Constant Contact, WordPress, Microsoft office suite, Zoom, Google Workspace, Donor Perfect, various online registration programs (Give Cloud, Cvent, Point etc.), Facebook, Instagram, Twitter, Tik Tok and YouTube
• Experience in managing and updating a WordPress website, as well as domain registration and web hosting sites such as GoDaddy and Network Solutions
• Experience in graphic design using systems such as Adobe and Canva to create engaging and attractive content
• Knowledge of Adobe Creative Suite, photography and video experience preferred
• Must be able to work independently, but also be comfortable with collaborative working relationships, relating well with people and partners at all levels and from all communities
• Experience in managing interns, volunteers and/or temporary employees
• Must be able to attend occasional evening or weekend events
• Position requires occasional work outdoors and standing for long periods of time

Position Details

Following is a more detailed listing of the duties and responsibilities of this position:

Media relations:

• Write, distribute and promote press releases for all events, trail news, SRG news and Schuylkill River Restoration Fund
• Maintain a current list of media contacts and nurture media relationships
• Provide photos and information to reporters as needed
• Track mentions of SRG, Schuylkill River, and Schuylkill River Trail in media publications
• Posting all SRG events to community calendars (Valley Forge Tourism)
• Prepare bi-annual organizational report

Email communications through Constant Contact:

• Maintain newsletter subscriptions
• Design and distribute digital newsletter and announcements as needed
• Use newsletter as digital campaign for memberships and donations
• Support creation of membership appeal materials, fundraising and sponsorship letters and inserts
• Support administration of membership renewals through email communications
• Email follow-up surveys to participants provided by event coordinator

Social Media:

• Maintain and post regularly to the following social media sites: Facebook page for both SRG and the SRT, Instagram, Twitter, Tik Tok and YouTube
• Oversee membership and maintain Schuylkill River Sojourn Facebook Group
• Communicate with social media users by responding to comments and questions
• When needed, create custom advertisements for social media sites
• Track and report on impact of SRG social media presence
• Create content to share on social media and in digital newsletter for membership and giving drive periods
• Promote all SRG events

Website:

• Update, edit and maintain SRG’s WordPress website
• oCreate content for SRG updates section, upcoming events page, program pages, and other areas of website as needed
• oCollaborate with all staff to establish objectives and update each department’s information on the website as needed
• oPost alerts about the trail and river as needed
• oCreate forms within website as needed and monitor incoming information
• oUpdate inventory numbers and description of items in online store as needed
• oMonitor monthly website maintenance report and resolve issues as needed
• oMonitor user messages and comments to respond as needed
• oMonitor website traffic and other analytics
• oPost membership and donation information on website
• oUpdate Honor/Memorial Donation Gift Page

Events:

Responsible for comprehensive event communication support for several annual events as well as regular event programming, entailing the following:

• Create announcements and/or invitations
• Promote and market on social media, in press and elsewhere
• Update Website with all event activities and updates
• Attend events with other SRG staff
• Event support
• All publicity: flyers, press releases, email blasts, website and social media

Compensation and Benefits

This is a full-time position. The salary range for this position is $50,000-$60,000. We value work-life balance and provide the following benefits to help our staff manage their mental, emotional, and physical health:

• Paid time off including vacation days, holidays and personal leave
• Group health insurance
• Retirement Savings Plan with matching contributions
• Team building and bonding outings
• Opportunities for hiking, kayaking and other recreational activities

SRG is committed to building a staff that matches the diversity of the communities we serve. We are dedicated to celebrating and preserving a heritage area that is diverse, equitable and inclusive. We value the different experiences, knowledge and unique capabilities applicants will be able to share because of varying social, cultural, and racial backgrounds. We recruit, employ, train, compensate, and promote regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, or any other characteristic protected by law.