Communications and Outreach Manager

Beaufort County; Beaufort (SC); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health care

Retirement plan

Paid time off

Job summary

Beaufort County is seeking a Public Information Officer-level professional to strategize and deliver county communications to the public and media. This role promotes services, programs, news, and events while managing crisis communications under the PIO direction.

The position collaborates with departments, supports crisis response, and ensures timely messaging across digital and traditional media. A Bachelor’s degree and 4–6 years of related experience are required.

Qualifications

• Bachelor’s degree or education and training equivalent to four years of college education in business, liberal arts, or related field.
• 4–6 years of related communications experience.
• Must possess and maintain a valid state driver’s license with an acceptable driving history.

Responsibilities

• Develops branding content, including editorials, advertisements, press releases, scripts, and internal staff communications.
• Designs and produces promotional materials such as annual reports, newsletters, engagement materials, and brochures.
• Ensures County branding aligns with marketing standards and supports brand expansion as needed.
• Assists with event planning, outreach, and representation at public functions, including photography and videography.

Skills

Media relations

Crisis communications

Branding & marketing

Content strategy

Education

Bachelor's degree

Tools

Adobe Creative Suite

CMS platforms

Job description

Description

This position is responsible for strategically creating, designing, writing, publishing, and communicating county information to the public and media. This includes promoting County services, programs, news, and events while managing crisis communications when needed, and at the direction of the PIO.

Description

This position is responsible for strategically creating, designing, writing, publishing, and communicating county information to the public and media. This includes promoting County services, programs, news, and events while managing crisis communications when needed, and at the direction of the PIO.

Examples of Duties

• Develops and manages branding and marketing content, including editorials, advertisements, press releases, scripts, and internal staff communications.
• Designs and produces promotional materials such as annual reports, newsletters, engagement materials, and brochures.
• Ensures County branding aligns with visual and marketing standards, advising staff and supporting brand expansion as needed.
• Assists with event planning, outreach efforts, and representation at public functions, including photography and videography.
• Manages content for the County website and digital platforms to engage both citizens and non-citizens.
• Uses data and analytics to drive decisions and strategic communications.
• Coordinates with all County departments to create and distribute internal and external communications.
• Supports crisis communication efforts, including media relations, negative news responses, and reputation management.
• Collaborates with external partners and stakeholders to promote County initiatives through digital and physical media.
• Assists the Public Information Officer (PIO) by responding to media inquiries, developing messaging strategies, and ensuring timely communication aligned with County objectives and departmental workflows.
• Uses industry-standard design and publishing software to create high-quality marketing and outreach materials that follow best practices.
• Publicizes County programs using various media formats, including news releases, speeches, radio/TV presentations, and digital campaigns.
• Performs related duties as assigned.

Typical Qualifications

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:

• Requires Bachelor’s degree or education and training equivalent to four years of college education in business, liberal arts, or any field other than engineering or the hard sciences.
• Over four years and up to and including six years of related experience.
• Must possess and maintain a valid state driver’s license with an acceptable driving history.

Supplemental Information

All applicants tentatively selected for a position with Beaufort County Council will be required to submit to urinalysis to screen for the illegal use of drugs and to a background check prior to appointment. Employment is contingent upon clearing both the drug screening and background investigation.

We offer a complete benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term & short-term disability, holidays, vacation, and sick leave.

To learn more details, please visit the Beaufort County Human Resources website.