Communications and Marketing Manager

Louisiana State University and Agricultural and Mechanical College; Baton Rouge (LA); On-site; USD 70,000 - 100,000; Full time

Job summary

Louisiana State University and Agricultural and Mechanical College (LSU) - Paul M. Hebert Law Center seeks a Communications and Marketing Manager to advance the center's mission through strategic communications, marketing, and digital storytelling.

Reporting to the Director of External Relations, the role focuses on showcasing faculty scholarship, programs, student achievements, and alumni contributions to Louisiana and the legal profession.

Responsibilities

• Develop, write, edit, and publish news stories, feature articles, and profiles highlighting Law Center programs and people.
• Translate complex legal and academic topics into clear, engaging content for varied audiences.
• Maintain an outreach calendar and coordinate timely development and distribution of communications.
• Plan and execute marketing initiatives to boost visibility and recruitment.
• Coordinate digital content, media outreach, and storytelling across channels.

Job description

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Communications and Marketing Manager

• Position Type: Professional / Unclassified
• Department: LSUAM Law - Department of External Relations (Bobbi M Zaunbrecher (00010633))
• Work Location: 0414 Hebert Law Center
• Pay Grade: Professional

Position Summary

The Communications and Marketing Manager supports the mission, visibility, and reputation of the LSU Paul M. Hebert Law Center through strategic communications, marketing, digital content, media outreach, and storytelling. Working within the Office of External Relations and reporting to the Director of External Relations, the manager develops and executes communications initiatives that showcase the Law Center's faculty scholarship, academic programs, student achievements, alumni accomplishments, and contributions to Louisiana and the legal profession.

The position works collaboratively with Law Center leadership, faculty, staff, students, alumni, and university communications partners to strengthen awareness of LSU Law among prospective students, the legal community, policymakers, media, alumni, donors, and the general public. The manager is responsible for producing high-quality content, maintaining effective digital communications, coordinating marketing projects, and ensuring consistent institutional messaging in accordance with LSU brand standards and communications policies.

The successful candidate combines strong writing and editorial skills with marketing expertise, digital fluency, project management, and the ability to translate complex legal and academic subjects into compelling, accessible stories. This position exercises independent judgment in managing assigned projects and initiatives while working within established institutional priorities and communications protocols.

Essential Duties & Responsibilities

Communications and Editorial Content 20%

• Develop, write, edit, and publish news stories, feature articles, student, faculty, and alumni profiles, announcements, newsletters, website content, and other communications highlighting the Law Center's programs, people, scholarship, and impact.
• Identify and develop stories that demonstrate the relevance of legal education, faculty research, student experiences, alumni achievements, and the Law Center's contributions to Louisiana and the nation.
• Translate complex legal, academic, and public policy topics into clear, accurate, engaging content for varied audiences.
• Maintain an outreach calendar and coordinate the timely development, review, approval, and distribution of communications.
• Ensure editorial accuracy, consistency of voice, and adherence to applicable institutional standards.

Marketing and Brand Development 20%

• Plan and execute marketing initiatives that strengthen the Law Center's visibility, reputation, and engagement with key constituencies.
• Develop promotional content and campaigns supporting student recruitment, academic programs, events, faculty expertise, alumni engagement, and institutional initiatives.
• Coordinate the production of digital and print marketing materials, including brochures, presentations, graphics, and promotional campaigns.
• Ensure that communications reflect LSU's brand identity while conveying the distinctive character and mission of LSU Law.
• Collaborate with university marketing and communications partners, designers, photographers, and external vendors as appropriate.

Digital Communications and Social Media 15%

• Ensure the maintenance and continuous improvement of website content to ensure accuracy, relevance, accessibility, and alignment with institutional priorities.
• Collaborate with the Alumni Engagement Manager to ensure that social media content, publishing schedules, and audience engagement initiatives align with institutional priorities and strategies.
• Produce and coordinate digital storytelling, photography, video, and other multimedia content.
• Monitor website traffic, social media engagement, email performance, and other relevant metrics to evaluate effectiveness and inform future initiatives.
• Be aware of accessibility, search optimization, and digital content standards. Seek university guidance as necessary to achieve Law Center compliance.

Faculty Visibility and Media Relations 10%

• Implement strategies for scholarship and service promotion among peers and the legal profession through mass email and social media channels.
• Work with university resources to identify opportunities to promote faculty expertise and scholarship through news coverage, expert commentary, interviews, and other external communications.
• Coordinate media inquiries and interview opportunities with