Manager of Marketing and Communications

The University of Texas at Arlington Portal; Virginia; On-site; USD 68,000 - 84,000; Full time

Benefits offered by this job

Comprehensive benefits package

Job summary

The Manager of Marketing and Communications for the College of Liberal Arts (CoLA) will formulate and execute communications and marketing strategies to promote the college’s programs, research, and achievements. This role ensures CoLA’s visibility, reputation, and brand across internal and external channels.

The position requires a creative, strategic thinker with strong leadership to foster cross‑department collaboration, manage high‑impact campaigns, and lead a team of communications

Qualifications

• Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field.
• Seven (7) years of significant and progressive experience in marketing communications, web experience, and external relations.

Responsibilities

• Oversee the development and implementation of CoLA communications plans and serve as the primary media contact.
• Collaborate with College leadership to update and implement a comprehensive marketing plan and ensure branding consistency.
• Lead planning and execution of CoLA events, guiding the Special Events Planner to engage students, alumni, faculty, and other stakeholders.
• Manage the marketing and communications budget, ensuring alignment with Dean’s objectives and fiscal responsibility.

Skills

Marketing communications

Web experience

External relations

Leadership

Education

Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field

Job description

Please see Special Instructions for more details.

Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Position Information

Posting Number

Posting Number S06305P

Position Title

Position Title Manager of Marketing and Communications

Department

Department Liberal Arts

Location

Location Arlington

Job Family

Job Family Communications/Public Affairs

Position Status

Position Status Full-time

Work Hours

Work Hours Standard

Work Schedule

Work Schedule Monday – Friday; 8:00am – 5:00pm

May require occasional travel, evening, and weekend hours.

Open to

Open to External and Internal

Salary

Salary Salary is commensurate based on qualifications and relevant experience up to $76,000.

Benefits

We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php

Job Summary

The Manager of Marketing and Communications for the College of Liberal Arts (CoLA) will formulate and execute communications and marketing strategies and play a critical role in promoting the college’s programs, research, and achievements. This position is responsible for ensuring the College’s visibility, reputation, and overall brand are amplified both internally and externally. This position requires a creative and strategic thinker with strong leadership skills, able to foster collaboration across departments, manage high-impact campaigns, and lead a team to maintain a strong online presence. The manager will supervise the communication, marketing, and outreach staff within the Dean’s office.

Essential Duties and Responsibilities

Communications

• Work closely with and supervise the communications staff in implementing duties related to CoLA communications.
• Aid in prioritizing and assigning communication activities.
• Oversee the development and implementation of an integrated communications plan for CoLA and serve as the primary media contact.
• Coordinate the development and dissemination of CoLA annual impact reports, digital newsletters, and alumni/donor communications.
• Write and edit event scripts in collaboration with relevant stakeholders.
• Coordinate CoLA website updates and social media presence with University Communications personnel (e.g., updates to the website, adding new content and web pages, promoting current and new programs).
• Oversee coordination programs, events, and activities associated with CoLA, advisory groups, and press opportunities with CoLA events.

Marketing

• Work with CoLA leadership to update and implement a comprehensive marketing plan including updating and maintaining all promotional materials and recruitment literature.
• Review and approve promotional materials before external dissemination.
• Coordinate with program areas to market programs and ensure branding consistency.
• Design, lead, and implement the CoLA marketing plan with an emphasis on measurable results.
• Collaborate closely with the Dean to integrate College‑specific strategies with broader academic marketing initiatives, ensuring cohesive message and strategic alignment with University goals.
• Supervise CoLA’s web/graphic designer and ensure digital strategies are implemented consistently across platforms.

Events Management

• Lead the planning and execution of CoLA events, ensuring they align with the strategic priorities of both the College and broader University marketing goals.
• Supervise the Special Events Planner, ensuring that College events enhance engagement with students, alumni, faculty, and other stakeholders, and that they are consistent with broader academic program marketing efforts.

Budget & Resource Management

• Manage the marketing and communications budget for CoLA, ensuring that resources are allocated effectively to support strategic objectives while maintaining fiscal responsibility.
• Ensure that budgetary decisions align with the broader goals set by the Dean.

Performs other duties as assigned.

Minimum Qualifications

• Associates degree in marketing, journalism, public relations, communications, advertising, English, multimedia or related field.
• Seven (7) years of significant and progressive experience in marketing communications, web experience, and external relations for corporate and/or academic organizations or an equivalent mix of