Commercial Marketing Lead – Medical Devices Launch

Lumicell; Waltham (MA); In loco; USD 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Lumicell in Waltham, MA is seeking a Commercial Marketing Manager to translate commercial strategy into coordinated execution across product marketing, sales enablement, physician education and KOL engagement. The role demands a hands-on leader who can drive cross-functional programs that expand adoption, utilization and revenue for Lumicell’s approved product.

The successful candidate will build structured plans, manage timelines and budgets, and partner with external agencies to deliver

Competenze

• 5+ years of marketing experience in medical devices, life sciences or healthcare.
• Experience in product marketing, marketing strategy and downstream commercialization.
• Experience using Voice of Customer, campaign management, demand generation and market analysis.

Mansioni

• Own the marketing project plan with clear priorities, deadlines, dependencies, decisions and risks.
• Translate the annual marketing strategy into actionable workstreams, deliverables and performance measures.
• Coordinate across Sales, Commercial Excellence, Health Economics, Market Access, Clinical, Regulatory, Legal and Communications to align programs.
• Track marketing performance, campaign effectiveness, market trends and budget needs; communicate progress and recommended actions.
• Develop field-facing tools, messaging and educational materials to support customer conversations.
• Gather feedback from the field and customers and convert insights into actionable marketing steps.
• Plan launch-readiness activities for Lumicell’s breast cancer solution within the pan-cancer platform.
• Develop messaging and value propositions for clinicians, hospitals and patients; plan webinars and KOL engagement.
• Oversee external agencies and partners to execute programs within timelines and budgets.

Conoscenze

Marketing planning

Cross-functional execution

Product marketing

Voice of Customer

Campaign management

Demand generation

Market segmentation

Digital marketing

Strategic thinking

Communication

Formazione

Bachelor’s degree

Descrizione del lavoro

Lumicell in Waltham, MA is seeking a Commercial Marketing Manager to translate commercial strategy into coordinated execution across product marketing, sales enablement, physician education and KOL engagement. The role demands a hands-on leader who can drive cross-functional programs that expand adoption, utilization and revenue for Lumicell’s approved product.

The successful candidate will build structured plans, manage timelines and budgets, and partner with external agencies to deliver