Commercial Lead, New Ventures & Monetization

Apple, Inc.; Cupertino (CA); On-site; USD 150,000 - 280,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Discounted products

Education reimbursement

Bonuses or commissions

Relocation assistance

Job summary

Apple, Inc. in Cupertino, CA is seeking a Commercial Lead for New Ventures & Monetization to own the subscriber funnel economics. You will shape offers, formats and revenue constructs for non‑subscribers while partnering with Product, Marketing, Editorial, Finance and Data Science.

You’ll size opportunities, design experiments, and ensure programs deliver economic value and a better listener experience at scale.

Qualifications

• 8+ years in commercial, growth or business development in subscription media, digital streaming or consumer apps.
• Capable of taking a commercial initiative from blank page to business case, alignment, launch and readout.
• Deep funnel analysis and experiment design experience.
• Strong cross‑functional collaboration with product, marketing and data science.
• Able to size market opportunities and set quantitative goals with accountability for outcomes.
• Proven ability to communicate complex commercial strategies to senior audiences in fast‑moving environments.

Responsibilities

• Develop new monetization models and offer constructs and business cases.
• Own commercial outcomes for non-subscriber segments end‑to‑end.
• Design and run growth programs from hypothesis to scaled execution with key partners.
• Translate listener insights into concrete product and commercial decisions.
• Work with Finance and rights teams on economics underpinning programs.
• Represent Commercial with Product, Editorial and Marketing leadership.

Skills

Funnel analysis

Cross‑functional collaboration

Commercial initiatives

Market sizing

Experiment design

Executive communication

Education

MBA or equivalent

Job description

Commercial Lead, New Ventures & Monetization

Cupertino, California, United States Sales and Business Development

The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. Join Apple and help us leave the world better than we found it.You will join the Apple Music Commercial team’s growth incubator — a small group that takes 0-to-1 bets on how Apple Music grows — and own the commercial side of the subscriber funnel: how listeners discover what Apple Music is worth, how we invite them in, and how we turn that into a subscription or a new form of revenue. Some of this is sharpening what exists today. More of it is building things that don’t exist yet: new offers, new formats, new business models.

Description

In this role you will develop new monetization constructs and offer formats for listeners who are not yet ready for a full subscription, building the business cases that take ideas from concept to approval and scaled execution. You will own commercial outcomes for non-subscriber listeners end to end, from opportunity sizing and goal-setting to experiment design and readout, partnering closely with Product, Marketing, Editorial, Finance, and Data Science. You will represent the Commercial team with cross‑functional leadership and ensure every program launched holds up economically and delivers a better listener experience.

Responsibilities

• Develop new monetization models and offer constructs; building the business cases that move them from idea to executive approval to launch.
• Own commercial outcomes for non-subscriber segments: define the opportunity, size it rigorously, and set the goals the cross‑functional team works toward.
• Design and run growth programs end to end, from hypothesis through experiment design to scaled program, with Product, Marketing, Editorial, and Data Science as core partners.
• Bring a sharp competitive lens to every initiative, translating deep knowledge of how listeners experience rival music and subscription services into concrete product and commercial choices.
• Partner with Finance and the rights team on the economics underpinning every program and feature, ensuring what ships is structurally sound.
• Represent the Commercial team with Product, Editorial, and Marketing leadership, building trust and alignment at every level.

Minimum Qualifications

• 8+ years of experience in commercial, growth, or business development roles, with meaningful time in subscription media, digital streaming, or consumer apps.
• Proven ability to take a commercial initiative from blank page through business case, cross‑functional alignment, launch, and measurement readout.
• Deep expertise in funnel analysis and experiment design, including the ability to build funnel models from scratch and distinguish a real result from noise.
• Strong background in cross‑functional collaboration with product, marketing, and data science teams on in‑app or digital growth programs.
• Demonstrated ability to size market opportunities, set quantitative goals, and be held accountable to commercial outcomes rather than activity metrics.
• Track record of communicating complex commercial strategies clearly and concisely to senior audiences in ambiguous, fast‑moving environments.

Preferred Qualifications

• Direct experience with app monetization mechanics, subscription funnel optimization, or channel conversion in a consumer digital product.
• Familiarity with music industry economics, including how streaming rights and licensing structures interact with consumer offer design.
• Skilled in thinking in business model terms, not just campaign terms, with experience designing novel offer formats or revenue constructs.
• Hands‑on experience working within or alongside editorial teams, bringing a listener‑first perspective to commercial program design.
• MBA or equivalent advanced degree, valued as a complement to hands‑on commercial operating experience rather than a substitute for it.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $280,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.

Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including:

• Comprehensive medical and dental coverage
• retirement benefits
• a range of discounted products and free services
• for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition.
• discretionary bonuses or commission payments as well as relocation.

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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Apple accepts applications to this posting on an ongoing basis.