Commercial Fuel Sales Representative

Haskel Thompson & Associates, LLC - Executive Recruiters; Minnesota; On-site; USD 60,000 - 90,000; Full time

Job summary

Haskel Thompson & Associates, LLC - Executive Recruiters seeks a Territory Sales Representative specializing in LTL, FTL, and DEF fuel sales. You will own a market, build relationships with customers, and drive revenue by delivering tailored proposals grounded in capacity and ROI metrics.

The role emphasizes face-to-face engagement, structured go-to-market plans, and strategic pricing across terminals. You will manage a CRM, present to executives, and use PowerBI to monitor trends, protecting

Qualifications

• CRM experience required.
• Proficiency in Microsoft Office Suite.
• Strong presentation and formal proposal skills.

Responsibilities

• Plan and organize your daily schedule around a structured go-to-market strategy.
• Deliver formal and informal sales presentations that win business.
• Build and execute a sales strategy across LTL, FTL, and DEF that drives results.
• Manage a CRM pipeline with daily contact, detailed prospect status, and clear next steps.
• Build sales proposals using pricing, credit terms, and service offerings grounded in operational capacity and ROI standards.
• Set daily customer pricing by terminal and product based on available supply, updated on the Company’s pricing system.
• Submit proposals that reflect our internal service and performance standards.
• Use PowerBI weekly to track customer trends and get ahead of attrition.
• Track the competitive landscape: pricing, products, marketing, and market moves.
• Build new relationships and deepen existing ones, including with corporate level executives.
• Communicate with customers consistently and with purpose.
• Convert leads into lasting business relationships.
• Navigate relationship challenges (credit issues, payment problems, supply outages) while protecting both the relationship and the Company's standards.
• Maintain account and marketing plans that keep opportunities visible and moving.

Skills

CRM experience

Microsoft Office

Presentation skills

Education

Bachelor's degree in Sales, Marketing or Business

Tools

Microsoft Office Suite

Job description

As an LTL (Less than Truckload), FTL (Full Truckload), and DEF Fuel Sales Representative, you'll own a territory, build real relationships face to face, and drive growth across our full portfolio for both existing and new customers. You'll generate unbranded fuel sales results, align supply with demand, and become a trusted partner to the customers and prospects in your market.

Responsibilities

• Plan and organize your daily schedule around a structured go-to-market strategy
• Deliver formal and informal sales presentations that win business
• Build and execute a sales strategy across LTL, FTL, and DEF that drives results
• Manage a CRM pipeline with daily contact, detailed prospect status, and clear next steps
• Build sales proposals using pricing, credit terms, and service offerings grounded in operational capacity and ROI standards
• Set daily customer pricing by terminal and product based on available supply, updated on the Company’s pricing system
• Submit proposals that reflect our internal service and performance standards
• Use PowerBI weekly to track customer trends and get ahead of attrition
• Track the competitive landscape: pricing, products, marketing, and market moves
• Build new relationships and deepen existing ones, including with corporate level executives
• Communicate with customers consistently and with purpose
• Convert leads into lasting business relationships
• Navigate relationship challenges (credit issues, payment problems, supply outages) while protecting both the relationship and the Company's standards
• Maintain account and marketing plans that keep opportunities visible and moving

Qualifications

• Bachelor's Degree in Sales, Marketing or Business preferred
• Fuel, DEF or Lubricant Industry experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience required
• Strong presentation and formal proposal skills