руководитель user acquisition для мобильных casual-игр

WildCard Games Studio; United States; On-site; USD 150,000 - 250,000; Full time

Benefits offered by this job

Конкурентная оплата

Гибкий график

Неограниченный отпуск

Job summary

WildCard Games ищет руководителя отдела User Acquisition для ведения комплексной UA-стратегии мобильных игр. Вы будете управлять кампаниями на ключевых сетях и работать над масштабированием расходов для достижения ROAS и прибыльности.

Требуются 4+ года опыта UA, глубокие знания сетей и аналитика по атрибуции, LTV и удержанию. Офис/удаленная гибкость, конкурентная оплата и возможность расти в международной команде.

Qualifications

• Минимум 4 года практического опыта в User Acquisition.

Responsibilities

• Управлять end-to-end стратегией UA для портфеля мобильных игр.
• Вести UA-кампании в сетях: AppLovin, Unity, Meta, Google Ads, Apple Search Ads и DSPs.
• Определять и масштабировать бюджеты по каналам с учетом ROAS и прибыли.
• Анализировать Cohort, атрибуцию, креативы и монетизацию для принятия решений.
• Разрабатывать отчеты по UA, процессы и автоматизацию.
• Идентифицировать новые возможности роста по каналам и моделям UA.
• Скоординировать работу команды UA и взаимодействовать с креативной командой.

Skills

User Acquisition

Mobile games UA

AppLovin/Unity

ROAS/LTV аналитика

Аналитика данных

Tools

AppLovin

Unity

Job description

Описание:

WildCard Games is an international mobile gaming company founded in 2008. It develops mobile games for audiences worldwide, including classic card and board games.

*Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

Own the end-to-end User Acquisition strategy across the portfolio of mobile games

Lead UA across paid channels, including AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs, and other relevant networks

Own budget allocation and scaling decisions across channels and game titles, optimizing toward ROAS and profitability targets

Manage campaign performance and personally own UA for selected titles

Analyze cohort-level performance, attribution data, creative performance, and monetization signals to make scaling and optimization decisions

Build and improve UA reporting, processes, and automation

Identify new growth opportunities across channels, networks, and acquisition models

Develop and scale rewarded and non-rewarded acquisition approaches

Lead, mentor, and develop the existing UA team, helping team members become more independent in their decision-making

Partner with the Creative team on ideation, testing, performance analysis, and iteration

Use UA insights to influence which creative concepts and variations should be produced next

Collaborate with Product, Data, Creative, and leadership on growth strategy and business priorities

Provide performance insights and recommendations to senior leadership

Monitor market trends, competitors, platform changes, and emerging UA opportunities

Требования:

4+ Years of hands-on experience in User Acquisition

Strong experience scaling mobile games or apps with measurable performance results

Strong practical knowledge of major mobile advertising networks

Hands-on experience with AppLovin and/or Unity

Strong understanding of ROAS, LTV, retention, cohort analysis, attribution, and profitability

Ability to independently analyze data and translate it into business decisions

Comfortable working with raw data, reporting tools, MMP data, and AI-assisted analytics

Strong communication and cross-functional collaboration skills

Comfortable working autonomously in a small, fast-moving organization

Professional working proficiency in English

Будет плюсом: experience with ad-monetized products, IAP or hybrid monetization, rewarded/incentivized traffic, creative-driven UA, building or improving UA reporting and automation, working in smaller or mid-sized gaming companies with broad ownership, launching and scaling new game titles, leading or mentoring UA specialists

Условия:

Competitive compensation

Flexible working hours with no time tracking; focus on outcomes and delivery

Unlimited PTO, based on performance and responsible planning

Opportunities to attend relevant gaming and industry conferences

Take-home case of up to 3 hours as part of the selection process