Commercial Banking & Private Wealth Marketing Director

CIBC; Chicago (IL); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive salary

Incentive pay

Benefits program

Vacation offering

Wellbeing support

MomentMakers recognition

Purpose Day

Job summary

CIBC is seeking a Director of Marketing for US Commercial Banking and Private Wealth to shape a strategic marketing roadmap and lead integrated campaigns that drive growth and deepen client relationships.

You will partner with executive leaders, sales teams, and cross-functional partners to align plans with business objectives, and identify opportunities to connect offerings for business owners and wealth events across the US market.

Qualifications

• 15+ years of experience in financial services marketing, including Commercial Banking focus.
• Experience leading brand and marketing strategies in the US market.
• Ability to develop integrated campaigns and go-to-market strategies.

Responsibilities

• Develop and lead a strategic marketing roadmap for US Commercial Banking and Private Wealth.
• Create integrated campaigns and go-to-market strategies to support client acquisition and deepen relationships.
• Partner with executives, group heads, sales teams, and cross-functional partners to align marketing plans with business objectives and revenue goals.
• Identify opportunities to connect Commercial Banking and Private Wealth offerings, including for business owners and wealth events.

Skills

Strategic leadership

Client acquisition

Relationship management

Marketing strategy

Cross-functional collaboration

Campaign management

Data-driven decisions

Budget management

Executive communication

Tools

CRM tools

Analytics platforms

Marketing automation

Job description

CIBC is seeking a Director of Marketing for US Commercial Banking and Private Wealth to shape a strategic marketing roadmap and lead integrated campaigns that drive growth and deepen client relationships.

You will partner with executive leaders, sales teams, and cross-functional partners to align plans with business objectives, and identify opportunities to connect offerings for business owners and wealth events across the US market.