Commerce Growth Director: SMB Go-To-Market Leader

GoDaddy Inc.; United States; On-site; USD 180,000 - 250,000; Full time

Job summary

GoDaddy Commerce seeks a Commerce Growth Director to accelerate adoption among higher-value brick-and-mortar businesses, including retailers, medical/professional offices, and other service providers operating at power seller scale >$100K.

You will own end-to-end go-to-market strategy, connect customer truth to execution, and drive measurable growth. This is a hands-on growth leadership role spanning interviews, narratives, campaigns, and product prioritization.

Qualifications

• 10+ years in growth, go-to-market, product marketing, commercialization, or related field.

Responsibilities

• Own end-to-end go-to-market strategy and measurable growth outcomes for the target segment ($100K–$1M+).
• Lead positioning, messaging, and vertical storytelling beyond price promotions.
• Equip Sales with narratives, frameworks, and seller training to improve acquisition and product-market fit.
• Develop demand generation in partnership with Marketing, including briefs, audiences, campaigns, content, and landing experiences.
• Create a disciplined experimentation roadmap across message, channel, offer, onboarding, and seller motion.

Skills

Growth leadership

Go-to-market

Merchant insights

Demand generation

Cross-functional leadership

Pricing & offers

Campaign planning

Analytics & metrics

Seller enablement

SaaS growth

Job description

GoDaddy Commerce seeks a Commerce Growth Director to accelerate adoption among higher-value brick-and-mortar businesses, including retailers, medical/professional offices, and other service providers operating at power seller scale >$100K.

You will own end-to-end go-to-market strategy, connect customer truth to execution, and drive measurable growth. This is a hands-on growth leadership role spanning interviews, narratives, campaigns, and product prioritization.