Columbus Onsite: MarTech Strategist for Digital Growth

Randstad USA; Columbus (OH); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401K plan

Job summary

Randstad USA is seeking a professional in Columbus, Ohio to own the digital experience architecture for the annuity business. The role involves leading the modernization of the digital funnel, ensuring SEO, content structure, and user journey design work together to drive measurable growth. Candidates should have over 5 years of experience in digital experience strategy and a strong understanding of full funnel marketing. A comprehensive benefits package is offered, including health insurance and a 401K plan.

Qualifications

• 5+ years of experience in digital experience strategy, web optimization, integrated marketing, or related fields.
• Strong understanding of how digital experiences support full funnel marketing and sales.

Responsibilities

• Own the end-to-end digital experience for annuities and the retirement sector.
• Use data-driven insights and A/B testing to identify friction points.
• Lead SEO strategy and internal content tagging to ensure high-value resources are easily discoverable.
• Translate complex annuity marketing goals into actionable digital strategies.

Skills

Digital experience strategy

Web optimization

Integrated marketing

SEO strategy

Tools

Analytics tools

SEO platforms

Job description

Randstad USA is seeking a professional in Columbus, Ohio to own the digital experience architecture for the annuity business. The role involves leading the modernization of the digital funnel, ensuring SEO, content structure, and user journey design work together to drive measurable growth. Candidates should have over 5 years of experience in digital experience strategy and a strong understanding of full funnel marketing. A comprehensive benefits package is offered, including health insurance and a 401K plan.