MarTech Strategist

Randstad USA; Columbus (OH); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401K plan

Job summary

Randstad USA is seeking a professional in Columbus, Ohio to own the digital experience architecture for the annuity business. The role involves leading the modernization of the digital funnel, ensuring SEO, content structure, and user journey design work together to drive measurable growth. Candidates should have over 5 years of experience in digital experience strategy and a strong understanding of full funnel marketing. A comprehensive benefits package is offered, including health insurance and a 401K plan.

Qualifications

• 5+ years of experience in digital experience strategy, web optimization, integrated marketing, or related fields.
• Strong understanding of how digital experiences support full funnel marketing and sales.

Responsibilities

• Own the end-to-end digital experience for annuities and the retirement sector.
• Use data-driven insights and A/B testing to identify friction points.
• Lead SEO strategy and internal content tagging to ensure high-value resources are easily discoverable.
• Translate complex annuity marketing goals into actionable digital strategies.

Skills

Digital experience strategy

Web optimization

Integrated marketing

SEO strategy

Tools

Analytics tools

SEO platforms

Job description

In this position you will own the digital experience architecture for the annuity business. You will lead the modernization of our digital funnel, ensuring that SEO, content structure, and user journey design work in harmony to drive measurable growth. Please note, this team works onsite at the Columbus, Ohio office.

Responsibilities

• Own the end-to-end digital experience for annuities and the retirement sector, designing intuitive navigation and information architecture that aligns with advisor workflows and client needs.
• Build intuitive, retirement-focused navigation (Income, Planning, Healthcare, and Legacy) that reflects how financial advisors actually work, and educates audiences
• Use data-driven insights and A/B testing to identify friction points, simplifying paths to conversion and improving tool engagement.
• Lead SEO strategy and internal content tagging to ensure high-value retirement planning resources are easily discoverable, ensuring that content reaches the right audience at the right time.
• Optimize how internal and external partners find and leverage product tools and collateral. Use data, testing, and user insights to continuously improve engagement and conversion.
• Translate complex annuity marketing goals into actionable digital strategies, ensuring content and tools support the overarching brand narrative.
• Partner with UX, Tech, Analytics, and Sales Enablement to balance immediate site improvements with long-term digital modernization goals.

Requirements

• 5+ years of experience in digital experience strategy, web optimization, integrated marketing, or related fields.
• Strong understanding of how digital experiences support full funnel marketing and sales.

Preferred

• Experience in financial services, retirement, investments, insurance, or another regulated industry.
• Familiarity with advisor led or intermediated business models.
• Experience with analytics tools, SEO platforms, and experimentation or optimization programs.

Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).