Coated Paper Brand & Growth Manager

Billerud; Escanaba (MI); On-site; USD 80,000 - 110,000; Full time

Job summary

Billerud NA is seeking a Brand Manager to develop and execute strategies that maximize profitability of the product line within Billerud’s marketing framework. You will coordinate with sales and other departments to drive the Sales and Marketing Plan initiatives and provide marketing direction to increase awareness and growth with targeted customers and segments.

You will work with Pricing and Commercial Finance to help shape pricing, and with Market Research to create customer-facing

Qualifications

• Four-year college degree or 7+ years of relevant industry experience or equivalent.
• Demonstrated understanding of marketing concepts, including segmentation, targeting, positioning, and value proposition development.
• Strong presentation skills, with the ability to create and deliver compelling presentations to internal stakeholders, customers, and channel partners.
• Proven experience dealing directly with customers on problem resolution, demonstrating effective communication and relationship-building.
• Demonstrated ability to construct detailed proposals for customers, internal projects, or strategic initiatives.
• Knowledge of the organization, including its structure, processes, and key stakeholders, or the ability to quickly learn and navigate the company.
• Collaborative focus and ability to work cross-functionally with sales, marketing, pricing, finance, and market research teams.

Responsibilities

• Grow margin within the given product line through top line and bottom-line growth.
• Provide marketing direction and segment-specific insight to drive sales awareness and support strategic marketing initiatives.
• Collaborate with sales and functional departments to build and implement strategies for future growth, profitability, and advancement of relationships with key channel partners and end-users.
• Develop and execute segment-specific solutions, segmentation strategies, and enhancements across the organization.
• Prepare and present market information and data to support sales efforts and identify sub-segments with the best growth opportunities.
• Assist in developing pricing strategies for the product line in collaboration with Sales, Pricing, and Commercial Finance.
• Work with Market Research to develop and deliver presentations that establish Billerud’s market expertise with customers.
• Direct Marketing Communications efforts for the product line, partnering closely with the Manager of Marketing Communications and eCommerce.
• Assist in the development of capital project justifications that are strategic in nature.

Skills

Marketing strategy

Segmentation & targeting

Pricing strategy

Cross-functional collaboration

Strong presentation skills

Customer relationship management

Education

Bachelor's degree or equivalent experience

Job description

Billerud NA is seeking a Brand Manager to develop and execute strategies that maximize profitability of the product line within Billerud’s marketing framework. You will coordinate with sales and other departments to drive the Sales and Marketing Plan initiatives and provide marketing direction to increase awareness and growth with targeted customers and segments.

You will work with Pricing and Commercial Finance to help shape pricing, and with Market Research to create customer-facing