CNC Capital Equipment Sales Leader (Southeast)

Rare Bird Recruiting, LLC; Charlotte (NC); On-site; USD 180,000 - 280,000; Full time

Job summary

Rare Bird Recruiting, LLC is seeking an accomplished Director of Sales (CNC Capital Equipment) in Charlotte, NC to lead a team of CNC Sales Engineers across the Southeast. This role drives revenue, profitability, market share, and sustainable growth while coaching and developing sales talent.

The ideal candidate has 10+ years in complex B2B sales, 5+ years of sales leadership, and a track record of strategic execution, coaching, and building high-performing teams in manufacturing or industrial

Qualifications

• 10+ years of progressive B2B sales experience within Manufacturing, Industrial, or related industries.
• 5+ years of sales-management experience leading sales professionals.
• Experience selling technical, engineered, industrial, capital-equipment, or other complex B2B solutions with longer sales cycles.
• Demonstrated ability to develop long-term sales strategies and translate them into measurable results.
• Proven success recruiting, onboarding, training, coaching, mentoring, developing, and retaining high-performing sales professionals.
• Experience managing and developing a field sales organization.
• Strong business acumen with the ability to analyze performance, identify market opportunities, and make sound commercial decisions.
• Experience improving sales processes, forecasting, pipeline management, CRM discipline, and sales execution.
• Executive presence with the ability to communicate effectively with senior leadership, customers, channel partners, and cross-functional teams.
• Team-first leadership style that builds trust, collaboration, accountability, and a positive, performance-oriented culture.
• Experience working with distributors, dealers, channel partners, or other indirect-sales organizations is highly desirable.
• Willingness and ability to travel up to 60% within assigned region.

Responsibilities

• Lead the field sales organization in achieving revenue, profitability, market-share, and growth objectives.
• Establish clear performance expectations, monitor results, identify obstacles, and hold the sales team accountable for measurable outcomes.
• Coach, mentor, and develop experienced sales professionals, newer team members, sales managers, and emerging leaders.
• Build a high-performing, team-first culture grounded in trust, accountability, collaboration, and continuous improvement.
• Participate in or lead the recruiting, interviewing, selection, onboarding, training, development, and retention of sales talent.
• Create individual development plans and build a pipeline of future sales leaders.
• Translate company objectives into actionable strategies for territory planning, account development, market expansion, forecasting, pipeline management, and competitive positioning.
• Improve sales processes, CRM utilization, forecast accuracy, internal communication, training programs, and sales tools.
• Establish clear roles, responsibilities, performance standards, and accountability across the evolving sales organization.
• Partner with senior leadership and functional leaders on business decisions, commercial opportunities, organizational challenges, and long-term priorities.
• Analyze sales performance, market conditions, customer needs, and competitive activity to identify growth opportunities.
• Support distributor, dealer, and indirect-sales relationships as applicable.
• Help define the long-term vision, structure, talent requirements, and capabilities of the sales organization.
• Travel regularly to support customers, sales professionals, distributors, channel partners, and company operations (40-60% regional travel).
• Perform other related responsibilities as required.

Job description

Rare Bird Recruiting, LLC is seeking an accomplished Director of Sales (CNC Capital Equipment) in Charlotte, NC to lead a team of CNC Sales Engineers across the Southeast. This role drives revenue, profitability, market share, and sustainable growth while coaching and developing sales talent.

The ideal candidate has 10+ years in complex B2B sales, 5+ years of sales leadership, and a track record of strategic execution, coaching, and building high-performing teams in manufacturing or industrial