CMS Stablecoin Product Strategy & GTM Manager

VISA; New York (NY); On-site; USD 157,000 - 251,000; Full time

Job summary

Visa is seeking a CMS Stablecoin Product Strategy & GTM Manager to shape and scale its stablecoin business. You will work across Product, Sales, Regions, Finance, Legal, Compliance, Risk, Marketing and other teams to translate opportunities into strategic priorities and scalable plans.

The role demands both strategic thinking and hands-on execution, with emphasis on market opportunities, client propositions, and collaboration across priority markets.

Qualifications

• 5+ years of relevant work experience with a Bachelor's Degree or at least 2 years with an Advanced Degree or 0 years with a PhD.

Responsibilities

• Define and execute stablecoin strategy and product portfolio priorities.
• Identify and evaluate new product, use case and market opportunities.
• Develop business cases and strategic recommendations for investments and portfolio decisions.
• Shape product and GTM strategies, including value propositions and market approaches.
• Support market expansion, considering regulatory, ecosystem, and partner factors.
• Collaborate with Product, Sales, Regions and other functions to launch and scale stablecoin products.
• Monitor trends and competitors in stablecoins, payments, and digital assets.
• Support portfolio planning, OKRs, and executive-level analyses.
• Lead high-priority strategic projects across products and markets.

Skills

Product strategy

Product management

Corporate strategy

Business development

Commercialization

Management consulting

Cross-functional teamwork

Agile

Payments/digital assets

Strategic storytelling

Education

Bachelor's degree

Advanced degree (MBA/JD/MD)

PhD (optional)

Tools

None

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Job Summary

The CMS Stablecoin Product Strategy & GTM Manager will play a key role in shaping and scaling Visa’s stablecoin business. The role sits at the intersection of product strategy, commercialization, portfolio strategy and business planning, helping translate emerging opportunities into clear strategic priorities, compelling client propositions and scalable businesses.

The Manager will work across Visa’s stablecoin portfolio, from scaling existing products and use cases to evaluating new opportunities, markets and partnerships. The role requires a combination of strategic thinking and hands‑on execution, working closely with Product, Sales, Regions, Finance, Legal, Compliance, Risk, Marketing and other teams across Visa.

All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.

Key Responsibilities

• Support the definition and evolution of Visa’s stablecoin strategy and product portfolio, aligning priorities with CMS and broader Visa objectives.
• Identify and evaluate new product, use case and market opportunities based on client needs, market developments, competitive dynamics and Visa’s strategic position.
• Develop business cases and strategic recommendations to inform investment, product and portfolio decisions.
• Shape product and GTM strategies, including value propositions, target clients and segments, positioning, and approaches to market.
• Support market expansion strategy, assessing market attractiveness, client opportunities, regulatory considerations, ecosystem readiness and potential partners.
• Partner with Product, Sales, Regions and other functions to launch and scale stablecoin products and use cases across priority markets.
• Monitor the evolving stablecoin, payments and digital assets landscape, identifying trends, technologies and competitors that may create opportunities or implications for Visa.
• Support business and portfolio planning, including priorities, OKRs, performance tracking and strategic planning processes.
• Develop executive-level analyses, recommendations and narratives to support senior leadership decisions.
• Lead high-priority strategic projects across products, markets and functions as Visa’s stablecoin business evolves.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

This role must sit in the New York City office.

Qualifications

Basic Qualifications

• 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 0 years of work experience with a PhD.

Preferred Qualifications

• 6 or more years of work experience with a Bachelor's Degree, or 4 or more years of relevant experience with an Advanced Degree (e.g., Masters, MBA, JD, MD), or up to 3 years of relevant experience with a PhD.
• Experience in product strategy, product management, corporate strategy, business development, commercialization, management consulting or a related field.
• Demonstrated ability to structure complex and ambiguous business problems and translate analysis into clear strategic recommendations and actions.
• Experience developing business cases, market assessments, commercialization strategies or strategic plans.
• Strong analytical skills with the ability to combine quantitative and qualitative inputs to support business decisions.
• Strong written and verbal communication skills, including the ability to synthesize complex topics into clear, executive-ready narratives.
• Experience in managing and implementing complex projects directly or through supervision.
• Experience working in cross-functional teams to implement and assess operational impact of process changes.
• Experience in project management techniques, methodologies, and best practices such as Agile
• Experience in payments, fintech, digital assets, stablecoins, money movement or adjacent financial-services sectors.
• Experience developing and executing product or commercial strategies that contribute to adoption, revenue growth or market expansion.
• Experience evaluating new products, business models, markets or partnerships in rapidly evolving industries.
• Experience working with clients, commercial teams and product organizations to translate client needs into product and business priorities.
• Experience working across regions and functions in a global, highly matrixed organization.
• Strong financial and commercial acumen, including familiarity with market sizing, business cases, pricing, unit economics or profitability analysis.
• Ability to operate effectively in an emerging space where market structures, technologies, client needs and regulatory frameworks continue to evolve

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $156,800.00 to $ 251,100.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job‑related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.