CMO: Growth Architect for Global Membership & Lifecycle

Pavilion; United States; Hybrid; USD 250,000 - 360,000; Full time

Benefits offered by this job

Stock options

Health benefits

Flexible, remote-friendly work

Job summary

Pavilion is seeking a seasoned Chief Marketing Officer to lead the marketing function and drive growth across new membership bookings, renewals, and new products. The CMO will oversee product marketing, lifecycle, performance marketing, digital experiences, and sales enablement, and will report to the executive leadership team.

The role demands a strategic, tenacious marketer who can build a high-performing team, govern budgets, and leverage AI to improve efficiency and outcomes.

Qualifications

• Senior marketer with leadership responsibility for strategy, budget, and commercial results.
• Experience building acquisition and lifecycle programs and managing agencies/contractors.
• Proven performance marketing expertise across paid media, SEO, and related channels.
• Strong product marketing and lifecycle marketing background, including renewals.
• Solid content and communications judgment; fluency with marketing analytics and cash bookings.
• Practical experience building or deploying AI tools in marketing with measurable impact.

Responsibilities

• Translate business goals into marketing priorities, initiatives and metrics with executive alignment.
• Lead growth through member acquisition, renewals, and B2B efforts with budget ownership.
• Oversee AI and marketing operations, setting priorities for AI agents and workflows.
• Own lifecycle programs to improve activation, engagement, upgrades, and renewals.
• Lead product marketing across B2C and B2B offerings and align with Learn, education, events.
• Manage sales enablement and conversion in final-stage customer outreach and pricing guardrails.
• Brand and communications oversight across web, content, PR, and thought leadership.

Skills

Senior leadership

Performance marketing

Product marketing

Lifecycle marketing

Analytics & budgeting

AI in marketing

Job description

Pavilion is seeking a seasoned Chief Marketing Officer to lead the marketing function and drive growth across new membership bookings, renewals, and new products. The CMO will oversee product marketing, lifecycle, performance marketing, digital experiences, and sales enablement, and will report to the executive leadership team.

The role demands a strategic, tenacious marketer who can build a high-performing team, govern budgets, and leverage AI to improve efficiency and outcomes.