CMO: B2B Marketing & Growth Leader (Packaging)

Bay Cities; California (MO); On-site; USD 180,000 - 280,000; Full time

Job summary

Bay Cities is seeking a Chief Marketing Officer to join the Executive Leadership Team and lead marketing efforts for retailer and supplier customers to win at retail. The role directs marketing, sales enablement, and social media to showcase Bay Cities’ packaging and display expertise and drive revenue.

The CMO will analyze segments, channels, and product lines, then translate insights into customer-facing proof, case studies, and sales collateral that accelerate the sales cycle.

Qualifications

• 8+ years of experience in channel, product, or digital marketing, preferably in ecommerce, packaging, or retail technology sectors.
• Strong understanding of Retail Media Networks, ecommerce platforms (Shopify, Amazon, DTC), and first-party data strategies.
• Hands-on experience with SEO, content strategy, and analytics tools (GA4, GSC, HubSpot).
• Experience launching marketing programs for new business models or emerging product lines.
• Strong analytical mindset with ability to translate data into actionable insights and GTM recommendations.
• Proven success working cross-functionally with creative, operations, and sales teams.

Responsibilities

• Audit existing products/channels and identify revenue expansion opportunities.
• Analyze distribution channels and propose new or enhanced approaches.
• Evaluate current products/services and suggest bundling or extensions to drive growth.
• Collaborate with sales enablement and social/digital teams to support revenue.

Skills

B2B marketing

channel strategy

digital marketing

analytics

leadership

Tools

Google Analytics

SEMrush

HubSpot

Job description

Bay Cities is seeking a Chief Marketing Officer to join the Executive Leadership Team and lead marketing efforts for retailer and supplier customers to win at retail. The role directs marketing, sales enablement, and social media to showcase Bay Cities’ packaging and display expertise and drive revenue.

The CMO will analyze segments, channels, and product lines, then translate insights into customer-facing proof, case studies, and sales collateral that accelerate the sales cycle.