Climate Tech Market Engagement Lead

New Energy Nexus; Berkeley (CA); Hybrid; USD 125,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

Flexible PTO

401(k) with employer contribution

Job summary

New Energy Nexus California (NEX CA) seeks a Market Engagement & Communications Lead to design, launch, and execute campaigns for startup portfolio adoption, corporate buyers, and funders. The role drives market positioning and customer-connection services, with focus on startups, utilities, OEMs, and sponsors.

This hybrid role based in the San Francisco Bay Area requires developing narratives, toolkits, and outreach to accelerate commercialization and scale impact across CalSEED, CalTestBed,

Qualifications

• 5+ years of experience in market engagement marketing, communications, or multi‑stakeholder storytelling within climate tech, open innovation, venture capital, or tech accelerator
• Track record of tailoring communications for distinct groups: entrepreneurs, corporates, and institutional funders/sponsors
• Prior experience working within California clean energy or policy ecosystems
• Strong copywriting, campaign architecture, and visual narrative skills
• Ability to story‑tell and produce content that simplifies complex narratives for broader accessibility and understanding
• Proficiency in using digital platforms, social media, and email marketing tools to reach and engage target audiences

Responsibilities

• Design targeted campaigns to educate portfolio startups on the value of new commercialization offerings
• Drive startup enrollment and participation in customer mapping exercises, corporate adoption clinics, reverse pitches, and workshops
• Develop messaging toolkits and guides to help founders translate technical milestones into customer‑centric value propositions for enterprise buyers
• Develop messaging campaigns tailored to utilities, OEMs, developers, and procurement agencies
• Market program events to secure decision‑maker attendance and participation from off‑takers
• Frame program value propositions around corporate risk reduction, pilot readiness, and access to pre‑vetted tech solutions
• Conduct structured outreach and interviews with corporates and customers to assess need and interest in working with portfolio startups
• Craft the core narrative for the commercialization initiative, positioning the program as a critical bridge between early‑stage innovation and market adoption
• Package findings from market landscape research, commercial matches, and joint development agreements into high‑impact case studies, reports, and presentations
• Author storytelling assets for funding partners and prospective sponsors to demonstrate program impact and attract future support

Skills

Market engagement marketing

Storytelling

Campaign architecture

Copywriting

Stakeholder communications

California clean energy policy

Tools

CMS

Campaign analytics tools

Email marketing tools

Social media platforms

Job description

New Energy Nexus California (NEX CA) seeks a Market Engagement & Communications Lead to design, launch, and execute campaigns for startup portfolio adoption, corporate buyers, and funders. The role drives market positioning and customer-connection services, with focus on startups, utilities, OEMs, and sponsors.

This hybrid role based in the San Francisco Bay Area requires developing narratives, toolkits, and outreach to accelerate commercialization and scale impact across CalSEED, CalTestBed,