Client Success Manager (Remote, North America Only)

Pareto Legal; United States; On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

401(k)

Healthcare

Paid time off

Job summary

Pareto Legal, a U.S.-based digital marketing agency serving law firms, seeks a Client Success Manager to own relationships, protect revenue, and deliver measurable outcomes. You’ll act as the primary client contact and align marketing performance with client goals, collaborating with Paid Media, CRO, Analytics, and Sales.

This role emphasizes retention, upsell opportunities, and cross-team coordination. As a front-line, retention-critical role, you’ll drive accountability, ensure timely

Qualifications

• 3–5+ years of experience in client success, account management, or digital marketing.
• Strong understanding of PPC fundamentals and CRO.
• Experience with marketing funnels and attribution.
• Proven track record in lead generation via PPC.
• Familiarity with CRM lead management and Looker Studio reporting.
• Experience with law firms or professional services is a plus

Responsibilities

• Own communication across a portfolio of law firm clients.
• Lead structured weekly/biweekly/monthly calls with clear agendas and next steps.
• Translate campaign performance into client-facing insights.
• Ensure alignment between marketing performance and intake outcomes.
• Monitor trends in CPL, CPQL, CPA/CAC.
• Partner with Paid Media and Data Attribution teams to drive improvements.
• Own the client experience from onboarding through ongoing management.
• Identify churn risks and escalate when necessary.
• Identify opportunities for ad spend growth and upsell.
• Coordinate across internal teams and maintain ClickUp workflows.
• Prepare call recaps, briefs, and action plans.

Skills

PPC fundamentals

CRO

Marketing funnels

Attribution basics

Lead generation strategy

CRM lead management

Data analysis

Looker Studio reporting

SEO for lead gen

Tools

ClickUp

Looker Studio

Google Ads

Job description

Pareto Legal is a group of hardcore problem-solvers, status-quo breakers, and out-of-the-box thinkers bringing creative solutions with a vengeance and the passion of a thousand suns.

More specifically, we are a digital marketing agency laser-focused on high-performance advertising, intake optimization, and attribution for law firms, and we are the BEST at what we do. Headquartered in Philadelphia, PA, our team spans the U.S., Canada, and LATAM.

As we continue to scale, we’re hiring a Client Success Manager (CSM) to own client relationships, protect revenue, and ensure our clients are seeing measurable business outcomes.

Pareto Legal is a group of hardcore problem-solvers, status-quo breakers, and out-of-the-box thinkers bringing creative solutions with a vengeance and the passion of a thousand suns.

More specifically, we are a digital marketing agency laser-focused on high-performance advertising, intake optimization, and attribution for law firms, and we are the BEST at what we do. Headquartered in Philadelphia, PA, our team spans the U.S., Canada, and LATAM.

As we continue to scale, we’re hiring a Client Success Manager (CSM) to own client relationships, protect revenue, and ensure our clients are seeing measurable business outcomes.

Role Overview

This is a front-line, retention-critical role.

As a Client Success Manager, you are the primary point of contact for your clients and the quarterback of their experience with Pareto. You are responsible for keeping clients aligned, informed, and confident in the value we deliver.

You are not just managing relationships, you are ensuring performance translates into business outcomes (qualified leads, signed cases, revenue).

You will report directly to the Director of Client Success and work cross-functionally with Paid Media, CRO, Analytics, and Sales.

Key Responsibilities Client Relationship Management

• Own communication across a portfolio of law firm clients
• Lead structured weekly/biweekly/monthly calls with clear agendas, insights, and next steps
• Build trust with attorneys, intake teams, and law firm leadership members
• Proactively identify and address risks before they become problems

Performance Alignment & Execution

• Translate campaign performance into clear, client-facing insights
• Ensure alignment between marketing performance and intake/lead followup outcomes
• Monitor and surface trends across: CPL (Cost Per Lead), CPQL (Cost Per Qualified Lead), CPA/CAC (Cost Per Signed Case)
• Partner with Paid Media and Data Attribution teams to drive improvements to both PPC campaigns and law firm marketing practices
• Ensure internal teams are executing in line with client priorities

Client Experience & Retention

• Own the client experience from onboarding through ongoing management
• Maintain proactive, consistent communication (no surprises)
• Document strategy, goals, and action items in ClickUp
• Identify churn risks early and elevate when necessary
• Reinforce value through reporting, insights, and clear wins

Account Growth & Expansion

• Identify opportunities for: Ad Spend Budget increases, Additional services (LSA, Paid Social, SEO, Attribution Projects).
• Partner with the Director of Operations & Client Success on upsell conversations
• Contribute to account growth and long-term client value

Internal Coordination

• Act as the bridge between clients and internal teams
• Ensure alignment across Paid Media, SEO, and Analytics
• Maintain organized workflows and task ownership in ClickUp
• Prepare call recaps, briefs, and action plans

Performance Benchmarks & KPIs

You will be accountable for:

• Client Retention Rate: ≥ 95%
• On-Time Deliverables: ≥ 95%
• Portfolio Growth: Positive revenue growth across accounts
• Client Communication Cadence: 100% adherence
• Upsell Contribution: Participation in expansion opportunities

Compensation

• Base Salary: $70,000 – $85,000 USD
• Performance Bonus: Up to 10–15% of base tied to retention, satisfaction, and growth KPIs
• Additional Incentives: Eligibility for account growth / upsell bonuses
• Benefits: 401(k), healthcare, paid time off

You Might Be a Fit If You Are…

• A high-agency operator who takes ownership of outcomes
• An excellent communicator who can simplify performance data
• Comfortable managing multiple clients without things slipping
• Willing to push both clients and internal teams when needed
• Organized, detail-oriented, and process-driven
• Motivated by accountability and results, not just activity

Minimum Qualifications

• 3–5+ years of experience in client success, account management, or digital marketing
• Strong understanding of:
• PPC / Google Ads fundamentals
• Conversion rate optimization (CRO)
• Marketing funnels and attribution basics
• Lead Generation PPC Strategy
• CRM Lead Management Education
• Data/Looker Studio Analysis and Reporting
• Marketing Impacts on Top-line Business KPIs
• Halo Effect, Blended Performance Ratios, Demand Generation, Cross-Channel Synergies, Incrementality, Multi-Touch and View Through Dynamics, C-Suite Metric Translation
• SEO Impact on Lead Generation
• Experience managing multiple client accounts simultaneously
• Familiarity with ClickUp or similar project management tools
• Experience with law firms or professional services is a plus

Why Join Pareto

We’re not building a lifestyle agency, we’re building a performance-driven machine.

Client Success Managers at Pareto are not order-takers, they are responsible for protecting and growing revenue across their accounts.

If you want ownership, accountability, and the opportunity to grow into a senior leadership role, this is the role.