Client-Facing Growth Insights Analyst

McKinsey & Company; Boston (MA); On-site; USD 125,000 - 130,000; Full time

Job summary

McKinsey & Company is seeking talent for its Growth Marketing & Sales Solutions team in the United States, including Atlanta, Boston, New Jersey, New York, or Washington DC offices. The role focuses on delivering qualitative and quantitative market insights to drive client strategy and business impact.

You will partner with consulting teams, design research plans, lead survey development, and collaborate with vendors to ensure high-quality data. Travel up to 80% is expected.

Qualifications

• Bachelor's degree required; master's degree preferred.
• 4+ years of market research experience with a strong emphasis on quantitative experience and consumer and shopper insights.
• Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, segmentation, etc.
• Advanced business knowledge and ability to translate business objectives into research objectives.
• Full understanding of research techniques, information sources, and statistical analysis/analytic techniques as relevant to role.
• Demonstrated ability to manage multiple projects and deliver results on time.
• Comfortable working with statistical software packages.
• Ethnography background and one-on-one interviewing skills a plus.
• Outstanding interpersonal and influencing skills; ability to work independently and collaboratively on teams and with people at all levels.
• Comfortable with extensive travel, up to 80%.

Responsibilities

• Partner with consulting teams and work directly with clients to understand their primary business objectives, strategize a research plan, and lead the end-to-end research process from design to insights.
• Engage as a consulting team member to generate qualitative and quantitative B2C and B2B insights and translate findings into business recommendations.
• Lead survey instrument and/or qualitative question guide development with key stakeholders and advise on the analytics plan.
• Work with the firm’s preferred vendors to program and field the research to ensure high quality data.
• Contribute to firm knowledge initiatives through in-depth support of B2C and B2B insights needs and collaborate with other consultants to develop original points of view or tools.

Skills

Market research

Quantitative analysis

Interpersonal skills

Survey design

Travel up to 80%

Education

Bachelor's degree

Master's degree preferred

Job description

McKinsey & Company is seeking talent for its Growth Marketing & Sales Solutions team in the United States, including Atlanta, Boston, New Jersey, New York, or Washington DC offices. The role focuses on delivering qualitative and quantitative market insights to drive client strategy and business impact.

You will partner with consulting teams, design research plans, lead survey development, and collaborate with vendors to ensure high-quality data. Travel up to 80% is expected.