Client Communications & Experience Lead

Berkshire Bank; Pittsfield (MA); On-site; USD 55,588 - 102,474; Full time

Job summary

Berkshire Bank in Pittsfield, MA, is seeking a Client Communications Manager to lead client-facing marketing and operational communications across digital, print, and in-branch channels. You will coordinate messaging, campaigns, and compliant communications that strengthen client engagement and promote bank products.

The role partners with Communications, Product Management, Operations, Digital, Compliance and business teams to deliver timely, relevant communications across the client lifecycle.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, English or related field or equivalent work experience.
• 5-7 years' experience in marketing, communications, email marketing, CRM marketing or client communications.
• Knowledge of client journey mapping, marketing automation and customer relationship management platforms.

Responsibilities

• Client Communications Leadership
• Develop and execute integrated client communications that promote banking products, services, features, and benefits leveraging digital, print, in-branch and emerging channels.
• Serve as the primary point of contact for all client communications, providing strategic counsel on messaging, timing and distribution.
• Collaborate with Product Management, Digital, Compliance, and business stakeholders to ensure communications are accurate, timely, and compliant.
• Monitor campaign performance using key metrics and make data-informed recommendations for continuous improvement.

Skills

Writing

Editing

Proofreading

Interpersonal skills

Time management

Project management

Stakeholder management

Digital communications

Brand management

Education

Bachelor's degree in Marketing, Communications, Business, English or related field or equivalent work experience

Tools

CRM marketing platforms

Marketing automation

Email marketing tools

Job description

Berkshire Bank in Pittsfield, MA, is seeking a Client Communications Manager to lead client-facing marketing and operational communications across digital, print, and in-branch channels. You will coordinate messaging, campaigns, and compliant communications that strengthen client engagement and promote bank products.

The role partners with Communications, Product Management, Operations, Digital, Compliance and business teams to deliver timely, relevant communications across the client lifecycle.