Client CFO - (CPG & E-Commerce)

FinanceWithin, LLC.; United States; Remote; USD 180,000 - 320,000; Full time

Benefits offered by this job

Remote-first culture

High comp upside

Performance-based rewards

Job summary

FinanceWithin, LLC is hiring a Client CFO (Director) to serve as a fractional CFO for a portfolio of consumer brands in e-commerce, retail and CPG. You’ll lead financial strategy, FP&A, and advisory, owning forecasting, modeling, capital planning and board reporting.

You’ll build scalable systems, templates, and automation to improve how work gets done, acting as a strategic partner to founders and investors while managing multiple client relationships in a remote-first, high-performance

Qualifications

• Strong experience in finance leadership roles (multi-client preferred).
• Deep understanding of consumer business models (DTC/retail/omni-channel).
• Strong FP&A and modeling skills with multi-year forecasting.
• Experience with QBO and NetSuite accounting systems.
• Ability to translate data into clear business insights for executives.
• Experience engaging with board-level stakeholders and founders.
• Comfort managing multiple client relationships in a fast-paced setting.
• Bonus: experience with AI tools and automation platforms.

Responsibilities

• Lead Client Finance as fractional CFO for a portfolio of brands.
• Own FP&A, budgeting, cash runway, forecasting, and board reporting.
• Advise on fundraising, debt strategy, and capital allocation.
• Build dynamic 1/3/5-year financial models and rolling forecasts.
• Develop KPI dashboards and reporting systems for executives.
• Templatize and automate recurring work; improve client delivery.

Skills

Finance leadership

DTC/retail models

FP&A modeling

QBO/NetSuite

Executive communication

Multi-client leadership

AI tools

Distributed teams

Tools

ChatGPT

Gemini

Job description

ABOUT US

We're building the financial backbone for the most ambitious consumer brands in the country. Our firm combines McKinsey-level strategy, Big Four precision, and founder-grade hustle to serve e-commerce and CPG companies from startup to scale, and from zero to exit.

We strike the right balance between traditional accounting and embedded partnership. We work inside our clients' businesses, providing not just financial clarity but operational firepower to move fast, stay lean, and grow with confidence.

If you're looking to do the best work of your career — surrounded by smart, motivated, kind people — we'd love to meet you.

THE ROLE

We're hiring a full-time Client CFO (Director) to serve as a fractional CFO to a portfolio of consumer brands across e-commerce, retail, and CPG. This is a high-impact, multi-client leadership role for someone equally comfortable in Excel, on investor calls, and in the boardroom.

You will lead financial strategy, advisory and FP&A for multiple brands. Owning forecasting, modeling, capital planning, and strategic decision support. But beyond that, we want a builder: someone who improves how the work gets done through better systems, templates, and automation.

RESPONSIBILITIES

1. Lead Client Finance (Fractional CFO)

• Serve as Client CFO (fractional) for a portfolio of clients and brands.

• Own all FP&A efforts, including budgeting, cash runway, forecasting, and board reporting

• Act as a strategic partner to founders, CEOs, and investors; turning data into business decisions

• Manage banking, credit, investor, and board relationships with polish and confidence

2. Own Modeling, Forecasting, and Financial Clarity

• Build and maintain dynamic 1/3/5-year financial models

• Drive rolling forecasts, margin analysis, scenario planning, and demand planning

• Build KPI dashboards and reporting systems for executive teams

• Review reconciliation data with our internal accounting team and ensure reporting integrity

3. Strategic Advisory + Capital Markets Support

• Advise clients on fundraising, M&A, debt strategy, and capital allocation

• Support and own credit packs and operate as "deal time CFO" when needed

• Support board material prep and investor communications when needed

• Provide decision frameworks to help clients navigate growth, burn, and tradeoffs

4. Workflow Optimization + Systems Thinking

• Templatize, automate, and scale recurring work

• Use tools like ChatGPT, Gemini, Gsheets, and Zapier to deliver faster and smarter

• Document SOPs and drive internal improvements to our client delivery engine

QUALIFICATIONS

• Strong experience in finance leadership roles (past experience in a multi-client role is required).

• Deep understanding of consumer business models (DTC, retail, omni-channel, wholesale)

• Strong FP&A and modeling skills, with experience in budgeting, building multi-year 3-statement modeling, and operational forecasting

• Experience with accounting systems (QBO, NetSuite)

• Ability to synthesize complex data into clear insights and communicate with confidence

• Experience working with executive teams and board-level stakeholders

• Comfortable managing multiple client relationships in a fast-paced environment

• Bonus: strong experience using AI tools (ChatGPT, Claude, Gemini) or automation tools (Zapier, Notion, Airtable)

• Thrives in a lean, high-performance, distributed team

WHAT YOU'LL LOVE

• High-impact, high-autonomy role advising category-defining brands

• Small, elite team where your work drives real outcomes

• Remote-first culture with deep collaboration and zero bureaucracy

• A fast-growing firm that rewards performance, not pedigree

• High comp upside based on book of business performance