Childcare Enrollment Specialist

Bright Kids Learning Academy; Charlotte (NC); On-site; USD 25,000 - 33,000; Part time

Benefits offered by this job

Bonus based on performance

Free food & snacks

Free uniforms

Training & development

Job summary

Bright Kids Learning Academy is seeking a part-time Enrollment Specialist in Charlotte, NC to manage prospective family inquiries, generate enrollment opportunities, conduct tours, and convert interested families into enrolled students.

The role blends sales, relationship-building, customer service, and technology skills to showcase our childcare and educational programs and achieve enrollment goals.

Qualifications

• Minimum of one year of sales experience.
• Excellent verbal and written communication skills.
• Strong customer service and relationship-building abilities.
• Comfortable making outbound calls, sending follow-up messages, and engaging prospective families.
• Ability to confidently present programs and communicate the value of our services.

Responsibilities

• Respond promptly to incoming parent inquiries via phone, text, email, website inquiries, and other channels.
• Manage the inquiry and lead management system to ensure timely communication.
• Follow up with prospective families to schedule tours and enrollments.
• Re-engage previous inquiries and families who expressed interest.
• Schedule and conduct engaging tours of Bright Kids Learning Academy.
• Communicate benefits of curriculum, learning environment, and safety practices.
• Guide families through enrollment steps and maintain records.

Skills

Sales experience

Communication

Customer service

Technology skills

Organization

Outbound calls

Education

Associate degree or higher

Tools

CRM platforms

Job description

Benefits

• Bonus based on performance
• Free food & snacks
• Free uniforms
• Training & development

The Childcare Enrollment Specialist will play an important role in the growth and success of Bright Kids Learning Academy by managing prospective family inquiries, generating enrollment opportunities, conducting tours, and converting interested families into enrolled students.

This position requires a combination of sales ability, relationship building, customer service, communication, and technology skills.

The ideal candidate is comfortable initiating conversations, following up with potential customers, using digital inquiry management systems, and confidently communicating the value of our childcare and educational programs.

This is an excellent opportunity for someone who enjoys sales, connecting with families, achieving goals, and making a meaningful impact in early childhood education.

Key Responsibilities

Lead Management & Sales

• Respond promptly and professionally to incoming parent inquiries through phone calls, text messages, email, website inquiries, and other communication channels.
• Manage and monitor the school's inquiry and lead management system to ensure all prospective families receive timely communication.
• Follow up consistently with prospective families to move inquiries toward scheduled tours and completed enrollments.
• Re-engage previous inquiries and families who have expressed interest but have not yet enrolled.
• Identify prospective families' childcare needs and recommend the appropriate Bright Kids programs.
• Maintain an organized pipeline of prospective families and enrollment opportunities.

Tours & Family Engagement

• Schedule and conduct engaging tours of Bright Kids Learning Academy.
• Create a welcoming and professional first impression for prospective families.
• Confidently communicate the benefits of Bright Kids, including our curriculum, learning environment, classroom programs, safety practices, and family engagement.
• Explain program options for infants, toddlers, preschool, pre-K, and school-age children.
• Follow up with families after tours to answer questions, address concerns, and encourage enrollment.
• Guide families through the enrollment process and help ensure all necessary enrollment steps are completed.

Enrollment Growth & Community Outreach

• Work toward established enrollment and lead conversion goals.
• Develop relationships with local businesses, community organizations, schools, and family-focused organizations.
• Participate in open houses, community events, enrollment drives, and promotional activities.
• Encourage referrals from current families and help increase awareness of Bright Kids within the community.
• Identify creative opportunities to generate new leads and increase enrollment.

Technology & Administrative Responsibilities

• Demonstrate strong computer and technology skills.
• Manage the school's inquiry management system and maintain accurate lead information.
• Track inquiries, follow-ups, scheduled tours, completed tours, and successful enrollments.
• Maintain organized records and provide regular enrollment updates to management.
• Utilize email, text messaging, spreadsheets, and other digital tools to support enrollment efforts.
• Work closely with the Center Director to monitor enrollment activity and identify opportunities for improvement.

Required Qualifications

• Associate degree or higher from an accredited college or university.
• Minimum of one year of sales experience.
• Strong technology and computer skills with the ability to learn and manage digital inquiry management systems.
• Excellent verbal and written communication skills.
• Strong customer service and relationship-building abilities.
• Comfortable making outbound calls, sending follow-up messages, and engaging prospective families.
• Ability to confidently present programs and communicate the value of our services.
• Strong organizational skills and attention to detail.
• Self-motivated, goal-oriented, and results-driven.
• Professional demeanor and a positive, welcoming attitude.

Preferred Qualifications

• Previous experience in childcare, early childhood education, admissions, enrollment, or hospitality.
• Experience with CRM platforms, lead management systems, or sales tracking software.
• Experience conducting tours, consultations, or sales presentations.
• Familiarity with the childcare industry and the needs of working families.

Schedule

Part-Time | Monday-Friday | 20-35 hours

Additional Availability

Occasional flexibility for evening or Saturday tours, open houses, enrollment events, and community outreach.