Chief Marketing Officer- Lane Boots

Lane Capital Partners; Arlington (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Lane Capital Partners, located in Arlington, Texas, is looking for a Chief Marketing Officer to lead its marketing strategies. The CMO will oversee both ecommerce and traditional retail initiatives, ensuring that all brand communications align with company objectives and managing teams across various functions.

The ideal candidate should have a Bachelor's degree in marketing or related field and extensive experience in direct-to-consumer business. Success in this role hinges on strong analytical skills, strategic thinking, and a commitment to customer satisfaction.

Qualifications

• Extensive experience managing direct-to-consumer businesses.
• Demonstrated ability to lead and inspire a team.
• In-depth knowledge of marketing and ecommerce strategy.

Responsibilities

• Own customer experience across sales and branding.
• Collaborate with merchandisers on product marketing.
• Direct new product launch timing and strategies.

Skills

Digital marketing

Advertising

Content creation

Visual design

Data analytics

SEO

PPC

Social media advertising

Team leadership

Education

Bachelor's Degree in marketing or related field

Tools

Google Analytics

Power BI

Job description

Job Description

The Chief Marketing Officer for Lane will be responsible for the development and implementation of the marketing strategy for the organization including direct to consumer (B2C) ecommerce, marketing analytics, branding, and all marketing initiatives. The CMO will work closely with both internal and external partners to meet growth objectives and will balance strategies between brick-and-mortar retail and ecommerce go‑to‑market plans. The role requires skills in digital marketing, advertising, content, and visual design to market products and brand concepts to customers and consumers. The CMO will collaborate with sales, customer service, operations, and senior management in a fast‑paced environment and will manage multiple priorities. Experience in apparel, textiles, and ecommerce is a plus.

Position Responsibilities

• Own the customer experience by managing all customer-facing functions – sales, merchandising, customer service, and branding.
• Mine data for insights about consumer needs and behaviors and use those findings to fuel innovation.
• Drive success by breaking down silos between teams and building a culture of collaboration and trust.
• Build brand awareness and ensure all communications align with the brand.
• Oversee teams including customer service, sales, and content.
• Work closely with Merchandising to direct product marketing strategies.
• Oversee new product launch timing.
• Provide direction and feedback for content marketing and social media strategies with the Content Manager.
• Research and experiment with new initiatives for long-term impact.
• Provide direction and feedback for photography, video, and AR strategies with the Studio Manager.
• Direct ecommerce and branded website advancements.
• Oversee social media strategy.
• Acquire reliable and comprehensive data on sales and customer experience from different departments.
• Drive investment in digital marketing and roll out technological upgrades.
• Collect and track data on customer loyalty and retention.

Qualifications

• Extensive experience managing or building a direct-to-consumer business via an owned website.
• Ability to blend strategy into existing retail channels with a direct-to-consumer website.
• Experience with integrated digital platforms to manage consumer data in real time.
• Demonstrated ability to lead and inspire a team.
• Outstanding communication and interpersonal skills.
• Flexibility and adaptability.
• Thorough knowledge of marketing principles, brand, product, and service management.
• Deep understanding of changing market dynamics.
• Marketing and ecommerce strategy development.
• Broad knowledge of applied marketing concepts.
• Advanced problem‑solving skills.
• Experience in Search, PPC, and social media advertising.
• Advanced knowledge of SEO, SEM, and keyword research.
• Highly analytical and experienced with analytics platforms (e.g., Google Analytics, Power BI).
• Dedication to successful customer/client experience.
• Strong written and verbal communication skills.
• Creative thinker with an eye toward design.
• Detail oriented, accurate, and highly organized.
• Exceptional interpersonal and communication skills.

Individual Characteristics

• Works at a fast pace; learns quickly and thoroughly, adjusting to change.
• Strategic, big-picture thinking with tactical focus; sets and meets high standards for self and others.
• Task-focused with occasional action-oriented collaboration.
• Decision-maker who weighs risk and benefits; independent but willing to use team consensus.
• Vivid communicator, authoritative rather than persuasive, influencing others firmly and directly.
• Creates a disciplined process.

Additional Information

• Bachelor's Degree in marketing, merchandising, ecommerce, digital retailing, or business administration (equivalent work experience considered).
• Ten years of well‑rounded marketing or business development experience with a focus on marketing expansion.
• Three to five years of leadership experience.
• Legal right to work in the U.S. without employer sponsorship.
• Clear criminal history.
• All information will be kept confidential according to EEO guidelines.
• No contract, remote, or work-from-home candidates will be considered.
• Recruiters and staffing agencies do not contact the employer.