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Chief Marketing Officer & Customer-Experience Head, Singapore & Australia

Cigna Healthcare

Singapore (MI)

On-site

USD 120,000 - 180,000

Full time

3 days ago
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Job summary

An established industry player is seeking a Chief Marketing Officer to drive customer-centric strategies across Singapore and Australia. This role involves overseeing brand positioning, digital marketing, and customer experience initiatives, ensuring alignment with business objectives. You will lead a high-performing marketing team, champion customer-centric thinking, and translate market insights into actionable plans. The position offers strategic influence at the C-Suite level, providing an opportunity to shape the future of customer engagement in a dynamic environment. If you are passionate about driving growth and improving lives, this is the perfect opportunity for you.

Qualifications

  • 15+ years in customer experience or marketing strategy roles.
  • Proven experience in customer-centric organizations.
  • Strong knowledge of customer research and market analysis.

Responsibilities

  • Oversee all facets of marketing and customer experience.
  • Define and execute a comprehensive marketing strategy.
  • Lead VOC programs and monitor competitive landscape.

Skills

Customer Experience Strategy
Marketing Strategy
Digital Marketing
Data Analysis
Brand Management
Cross-functional Leadership
Customer Research Methods
Journey Mapping

Education

MBA or Advanced Degree in Marketing

Tools

Qualtrics
Gainsight
HubSpot
Tableau

Job description

Chief Marketing Officer & Customer-Experience Head, Singapore & Australia

Join to apply for the Chief Marketing Officer & Customer-Experience Head, Singapore & Australia role at Cigna Healthcare

Critical Tasks and Expected Contributions / Results :

  • Oversees all facets of marketing, including brand positioning, digital marketing, communications, customer experience, product marketing, and go-to-market strategy.
  • Serves as a key member of the senior leadership team and plays a critical role in aligning marketing initiatives with overall business objectives.
  • Define and execute a comprehensive marketing strategy aligned with Cigna’s business goals and growth targets.
  • Champion customer-centric thinking across the organization.
  • Translate market trends and customer insights into actionable plans.
  • Oversee brand strategy, architecture, and messaging to ensure consistency across all touchpoints.
  • Protect and enhance Cigna’s reputation and market positioning.
  • Drive loyalty, retention, and satisfaction through data-driven customer engagement programs.
  • Lead digital strategy, demand generation, paid media, SEO / SEM, and content marketing.
  • Build and manage a high-performing marketing team.

Customer Experience Leadership

  • Own the end-to-end customer journey strategy across channels and lifecycle stages.
  • Analyse and improve customer touchpoints to ensure satisfaction, loyalty, and retention.
  • Lead VOC (Voice of Customer) programmes, including NPS, and customer feedback loops.
  • Monitor competitive landscape, emerging trends, and customer behaviour.
  • Conduct deep market research, segmentation, and competitive analysis to uncover opportunities.
  • Translate customer needs and market trends into actionable insights for product, marketing, and leadership teams.
  • Build personas and journey maps that inform product design and messaging.
  • Partner with product and UX teams to influence roadmap prioritization based on customer insights.
  • Market and shape value propositions, messaging, and positioning rooted in real customer needs.
  • Ensure go-to-market plans are aligned with audience pain points and market dynamics.

Data & Metrics

  • Define KPIs for customer experience and market performance.
  • Leverage analytics to track the impact of CX and market strategy initiatives.
  • Report key findings and strategic recommendations to executive leadership.

Key Challenges / Anticipated Changes in Environment :

  • Bridging the gap between brand promise (marketing) and actual customer experience.
  • Unifying data across platforms (CRM, web, social, support, etc.) to get a 360-degree view of customer.
  • Embedding a customer-centric mindset across the organization.

Developmental Value of Position :

  • Strategic influence at the C-Suite level.
  • Cross-functional leadership experience.
  • Mastery of customer-centric innovation.

Experience / Knowledge, Education and Other Requirements :

  • 15+ years in customer experience, marketing strategy, or product marketing roles.
  • Proven experience leading cross-functional initiatives in customer-centric organizations.
  • Strong knowledge of customer research methods, journey mapping, and market analysis.
  • Experience in influencing product development and innovation.
  • Familiarity with tools like Qualtrics, Gainsight, HubSpot, Tableau, or similar platforms.
  • In-depth knowledge of organization's products. Establish strategic goals across the function.
  • Experience in B2B or tech / SaaS environments.
  • MBA or advanced degree in marketing, strategy, or related fields.

Personal Competencies Required :

  • Exceptional communication, interpersonal, collaboration, and strategic thinking skills.
  • Ability to make well-thought-through decisions, often based on limited information, that have a long-term impact across the function.
  • Ability to organize and manage complex initiatives.

About The Cigna Group

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

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