Field Marketing Manager (Remote Eligible)

Smartsheet; Washington, Bellevue (District of Columbia, WA); Remote; USD 92,000 - 127,000; Full time

Job summary

An innovative tech company is seeking a Field Marketing Manager to lead and execute impactful marketing initiatives. This role involves collaborating with sales and marketing leadership to create engaging events and campaigns that enhance brand visibility and customer engagement. With a focus on B2B marketing and a strong emphasis on event planning, you'll play a crucial role in driving growth and maximizing customer interactions. Join a dynamic team dedicated to transforming the way organizations work and thrive in a fast-paced environment where your contributions make a significant impact.

Benefits

100% employer-paid medical/vision and dental coverage

401k Match

Monthly stipend for work productivity

Flexible Time Away Program

Life insurance and disability plans

12 paid holidays per year

Up to 24 weeks of Parental Leave

Personal paid Volunteer Day

Access to Udemy online courses

Company Funded Perks

Qualifications

• 8+ years of marketing experience focusing on event management.
• Proven ability to execute high-impact marketing campaigns.

Responsibilities

• Manage all aspects of field marketing activities from inception to execution.
• Plan and execute a portfolio of events and campaigns.

Skills

Event Planning

B2B Marketing

Project Management

Cross-Functional Collaboration

Campaign Development

Education

Bachelor's Degree in Marketing or Business

Job description

Smartsheet is a tech company with a human story to tell. We're here to empower teams to manage projects, automate workflows, and rapidly build new secure solutions, using simple no-code tools. We're revolutionaries - so for us changing the way the world works is all in a day's work.

The Smartsheet North America Field Marketing team is looking for a highly motivated and experienced cross-functional marketer to work closely with sales and marketing leadership, global teams, external customers/partners, and agencies to create events, high impact experiences, campaigns and programs that elevate the Smartsheet brand, build pipeline and maximize customer engagement.

As a Field Marketing Manager in our Go-to-Market (GTM) organization, you will manage all aspects of our field activities from inception to execution. Activities may include priority account-focused initiatives, regional summits, leadership roundtables, webinars, vendor fairs, and in-market trade shows. While events will be the primary focus, this role also requires a versatile marketing skill set to support additional projects and programs. This is an exciting opportunity to shape the next phase of growth for Smartsheet.

You will report to the Senior Manager of Field Marketing North America and can be based in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will:

• Partner closely with the Enterprise Sales team, participating in leadership syncs, team meetings, quarterly business reviews (QBRs), and strategic alignment discussions.


• Plan, develop, and execute a portfolio of events, including leadership roundtables, summits, account-based marketing type events, user groups, trade shows, and other field engagements.


• Develop and manage integrated campaigns and supporting initiatives to drive attendee interest before the event and support post-event nurturing.


• Track and report on event performance, including marketing-qualified leads (MQLs), pipeline impact, and sales follow-up. Collaborate with sales on incentives and SPIFFs to support lead conversion.


• Conduct post-event analyses to assess effectiveness, generate insights, and recommend improvements.


• Oversee all logistical aspects of events, such as venue selection, budget management, registration, attendee communications, speaker management, content development, materials, and onsite execution.


• Collaborate with cross-functional teams to implement multi-touch, integrated marketing programs aligned with regional objectives, revenue goals, and corporate initiatives.


• Represent Smartsheet's core values through effective collaboration and leadership in field marketing initiatives.


• Travel within the U.S. and Canada for event execution as required.


• Support other projects or programs, as assigned.

You Have:

• At least 8 years of marketing experience, with an emphasis on planning and managing events.


• Proven ability to conceptualize and execute unique, high-impact activities and campaigns that drive engagement among existing and prospective customers and sales teams.


• B2B marketing experience is essential; experience in SaaS or cloud software marketing is strongly preferred.


• Demonstrated expertise in executing events across in-person, hybrid, and virtual formats.


• Extensive cross-functional collaboration experience; a strong team player.


• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.


• Ability to thrive in a fast-paced, dynamic environment.


• A positive, proactive, and adaptable attitude with enthusiasm for new challenges.


• Bachelor's degree, preferably with a focus on Marketing or Business.

Current US Perks & Benefits:

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees


• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)


• Monthly stipend to support your work and productivity


• Flexible Time Away Program, plus Sick Time Off


• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans


• US employees receive 12 paid holidays per year


• Up to 24 weeks of Parental Leave


• Personal paid Volunteer Day to support our community


• Opportunities for professional growth and development including access to Udemy online courses


• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account


• Teleworking options from any registered location in the U.S. (role specific)

Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity.

US Base Salary Pay Range

$92,500—$126,250 USD

Get to Know Us:

At Smartsheet, we've created a place where everyone is welcome - people from all over the world, all backgrounds, all ages, all colors, and all beliefs working side by side. Here, everyone can make a difference and empower others to do the same. You're encouraged to apply even if your experience doesn't precisely match our job description-if your career path has been nontraditional, that will set you apart. At Smartsheet, we empower everyone, everywhere to change the way the world works-join us!

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

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