Chief Marketing Officer

Worthy.com; New York (NY); On-site; USD 250,000 - 350,000; Full time

Job summary

An innovative firm is seeking a Chief Marketing Officer to lead the marketing strategy post-merger. This strategic role involves creating and executing a comprehensive marketing plan for two brands, focusing on customer acquisition and retention. The ideal candidate will have extensive experience in digital and performance marketing, along with a proven track record of driving growth in a dynamic environment. You will mentor a global team and collaborate with various stakeholders to align marketing strategies with business objectives. Join a supportive culture that values your contributions and offers opportunities for personal and professional growth.

Benefits

Generous PTO

Comprehensive Medical Benefits

401K Plan

Learning & Development Resources

Health & Wellness Perks

Stock Options

Flexible Schedule

Inclusive Culture

Mentorship Opportunities

Qualifications

• 15+ years of marketing experience with increasing leadership responsibilities.
• Strong analytical capabilities combined with a creative approach.

Responsibilities

• Develop and execute integrated marketing communication plans.
• Drive brand awareness and manage marketing budgets effectively.

Skills

Strategic Thinking

Digital Marketing

Performance Marketing

Lifecycle Marketing

Marketing Analytics

Communication Skills

Team Leadership

Education

Bachelor's Degree in Relevant Field

MBA in Marketing or Strategic Planning

Tools

Marketing Automation Tools

Analytics Software

Job description

We are a group of people that are not only passionate about our work but about each other and our customers. Our flat hierarchy and organizational structure create an open environment where all feel comfortable to voice ideas, and we love the smart, creative minds of people who take pride in what they do.

Reporting directly to the CEO and a member of the Executive Leadership team, the Chief Marketing Officer will play an instrumental role in unlocking Worthy’s next chapter of growth. Worthy has recently merged with Circa Jewels and the CMO will be responsible for the marketing strategy of both brands. Building on a foundation anchored in content-driven performance marketing, they will elevate capabilities to accelerate the acquisition and retention in Worthy and CIRCA’s complex funnels while building brand awareness and brand strength for both lines of business.

What You’ll Do

• Create and navigate the post-merger integration strategy for our two brands, Worthy & Circa Jewels
• Develop and execute an integrated marketing communication plan to promote both brands
• Accelerate growth by unlocking the supply side of the business through effective ROI positive marketing strategies, with a focus on customer acquisition and retention throughout Worthy & Circa Jewels unique funnels
• Manage external agency partners and develop long term strategy for coverage (e.g., in-sourcing vs. out-souring)
• Drive brand awareness and brand strengths by defining how to anchor the value proposition across all consumer touchpoints for both Worthy & Circa Jewels
• Lead the strategy of all marketing campaigns, including digital marketing, social media, email marketing, and advertising
• Develop and manage marketing budgets, ensuring efficient use of resources and ROI
• Collaborate with internal stakeholders to align marketing strategies with overall business objectives
• Utilize data to optimize the marketing spending and deliver recommendations for other executive team members such as product, strategy, sales and operations.
• Determine optimal organizational structure of the new combined marketing team, including the identification and filling of any gaps
• Mentor and lead a dispersed, global team of high performing individuals

Who You Are

• Strategic thinker, capable of conceptualizing, developing and articulating strategic vision and influencing an organization to move toward that vision
• Proven track record of delivering results in a dynamic, high-growth environment
• Drives toward goals, takes initiative
• A strong, and kind communicator with professional direct verbal & written skills
• Ability to work cross functionally with different teams and company stakeholders
• Highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts
• Self-motivated and results-oriented, strategic thinker with an ability to learn, contribute, and are willing to take full ownership over Seller Support

What You Have

• BA in relevant field; MBA in Marketing or Strategic Planning strongly preferred.
• 15+ years marketing experience with increasing levels of responsibility and leadership, including content, digital & performance marketing, lifecycle marketing, and marketing analytics
• 10+ years of experience hiring, managing, and developing both individual contributors and senior leaders
• Direct experience scaling a brand
• Strong analytical capabilities, coupled with a creative flair to balance data with innovation
• Outstanding communication skills to rally teams and present compelling strategies to stakeholders
• Must be able to commute to Midtown Manhattan office full-time with ample flexibility in your schedule as needed

What We’ll Give You

• Compensation between $250,000-$350,000 OTE (mix of base and potential performance-driven bonus)
• A supportive, inclusive culture in an organization that values your contributions
• Opportunities for personal and professional growth through work experience and mentorship
• An attractive and equitable compensation package, including salary and stock options
• A generous benefits program featuring generous PTO, comprehensive medical, dental, vision and other health benefits
• 401K plan, commuter program, learning & development resources, health & wellness perks (i.e. free therapy sessions, discounted pet insurance)

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Luxury Goods and Jewelry

Referrals increase your chances of interviewing at Worthy.com by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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