Chief Marketing Officer

Recruiting Solutions; Charlotte (NC); Hybrid; USD 150,000 - 270,000; Full time

Benefits offered by this job

Direct Hire

Remote/Hybrid

Competitive Salary

Bonus Structure / Equity Share

Job summary

Recruiting Solutions seeks a Chief Marketing Officer for a home services client in the Chapin, SC area. The CMO leads overall marketing strategy to drive leads, strengthen brand reputation, and accelerate revenue across residential and commercial markets.

The role partners with executive leadership to align marketing with sales, operations, and long-term expansion, with remote/hybrid options and a competitive salary package.

Qualifications

• Requires strong digital marketing, local SEO, and CRM-driven sales funnels.
• Proven leadership and team-building abilities.
• 8+ years in marketing or business development, preferably in home services or trades.

Responsibilities

• Develop and execute a growth-focused marketing strategy for roofing, construction, and service markets.
• Drive lead generation through digital marketing, SEO, paid ads, referrals, and local outreach.
• Build and manage brand presence across residential, commercial, and industrial segments.

Skills

Digital marketing

Local SEO

CRM-driven funnels

Leadership

Budget management

Analytics

Education

Bachelor’s degree in Marketing, Business, Construction Management, or related field

Job description

Recruiting Solutions is currently seeking a Chief Marketing Office for a home services client in the Chapin, SC area. The CMO is responsible for leading the overall marketing strategy for a service-based organization. This role focuses on driving lead generation, strengthening brand reputation, and accelerating revenue growth across residential and commercial markets. The CMO works closely with executive leadership to align marketing efforts with sales goals, operational capacity, and long-term business expansion.

Benefits

• Direct Hire
• Remote/Hybrid
• Competitive Salary
• Bonus Structure / Equity Share

Job Duties

• Develop and execute a growth-focused marketing strategy tailored to roofing, construction, and service-based markets
• Drive lead generation through digital marketing, SEO, paid advertising, referrals, and local market outreach
• Build and manage brand presence across residential, commercial, and industrial customer segments
• Oversee website performance, online reputation, and customer review management
• Partner with sales teams to ensure strong lead conversion and consistent pipeline growth
• Analyze market trends, competitor activity, and seasonal demand cycles to optimize campaigns
• Manage marketing budgets with a focus on cost per lead, ROI, and customer acquisition efficiency
• Lead community engagement, partnerships, and local market development initiatives
• Oversee customer communication strategy to improve retention and referral business
• Build, train, and lead a high-performing marketing and lead generation team

Requirements

• Prior CMO experience
• Strong understanding of digital marketing, local SEO, and CRM-driven sales funnels
• Bachelor’s degree in Marketing, Business, Construction Management, or related field (preferred)
• 8+ years of marketing or business development experience, ideally in roofing, construction, home services, or trades
• Proven success in lead generation and revenue growth in a service-based business model
• Experience managing marketing budgets and performance-based advertising
• Familiarity with construction cycles, estimating, and service operations is highly preferred
• Strong leadership, communication, and analytical skills