Chief Marketing Officer

Scooter your way; Ann Arbor (MI); Remote; USD 80,000 - 120,000; Part time

Job summary

Join a rapidly growing startup as a Chief Marketing Officer (CMO) to revolutionize urban transportation. You will lead marketing strategies to enhance brand visibility and customer acquisition while fostering partnerships. This role offers a flexible work environment and the opportunity to make a meaningful impact in sustainable mobility.

Benefits

Competitive salary and performance-based bonuses

Flexible work environment

Opportunity to shape the future of urban mobility

Collaborative and dynamic startup culture

Equity offered in lieu of salary

Qualifications

• Proven experience as a CMO or similar role in a fast-growing startup.
• Expertise in digital marketing and customer acquisition strategies.

Responsibilities

• Develop and implement marketing strategy aligned with company goals.
• Lead initiatives to double the customer base within 12 months.
• Build and maintain strategic partnerships with local businesses.

Skills

Digital Marketing

Brand Management

Customer Acquisition

Leadership

Analytical Skills

Job description

Direct message the job poster from Scooter Your Way

Founder/CEO | Scooter Your Way - Communities with Sustainable Mobility Solutions

About Scooter Your Way

Scooter Your Way:

Revolutionizing Urban Mobility: Scooter Your Way is a rapidly growing startup pioneering eco-friendly and innovative electric scooters. Currently operating remotely, we are actively working to establish our headquarters in Miami, Florida, as we expand our operations in Miami and Michigan. Our mission is to transform urban transportation by making it more sustainable, accessible, and efficient.

To achieve our goals, we are seeking a highly motivated and skilled candidate to join our team. As a startup, we are eager to collaborate with a partner who can help us accelerate our growth and scale our business effectively. This partnership will be instrumental in marketing and developing our product to reach the next level of success.

With ambitions to double our customer base and achieve $50,000 in monthly revenue by June 2025 and into 2026, and to expand into new markets, we’re seeking a visionary Chief Marketing Officer (CMO) to lead our marketing efforts and drive our mission forward.

Role Overview

As the CMO, you will be a key member of our executive team, responsible for developing and executing a comprehensive marketing strategy. Your leadership will play a vital role in building our brand, acquiring new customers, and fostering partnerships to position Scooter Your Way as a leader in sustainable urban transportation.

Key Responsibilities

1. Strategic Leadership: Develop and implement a marketing strategy aligned with company goals, focusing on customer acquisition, retention, and revenue growth.
   Collaborate with the CEO and COO to align marketing efforts with operational and business objectives.
2. Brand Management: Elevate the Scooter Your Way brand as a leader in eco-friendly urban mobility.
   Oversee all branding efforts, ensuring consistency across all touchpoints.
3. Customer Acquisition & Retention: Lead initiatives to double the customer base within 12 months.
   Develop targeted campaigns to attract clients such as apartment complexes, business parks, and universities.
4. Digital Marketing: Oversee social media, content creation, and digital advertising campaigns to increase engagement and visibility.
   Leverage data analytics to optimize campaigns and improve ROI.
5. Partnership Development: Build and maintain strategic partnerships with local businesses, property managers, and public transportation systems to host scooter stations and drive economic activity.
   Recruit, mentor, and lead a high-performing marketing team.
   Foster a culture of innovation, collaboration, and accountability.

Qualifications

1. Proven experience as a CMO, VP of Marketing, or similar senior marketing leadership role in a fast-growing startup or mobility-related industry.
2. Expertise in digital marketing, branding, and customer acquisition strategies.
3. Strong analytical skills with the ability to interpret data and drive decision-making.
4. Exceptional communication, leadership, and project management skills.
5. Passion for sustainability, innovation, and urban mobility.

What We Offer

• Competitive salary and performance-based bonuses.
• Flexible work environment (remote until Miami headquarters is established).
• Opportunity to shape the future of urban mobility and make a meaningful impact.
• Collaborative and dynamic startup culture.
• Note: Equity is initially offered in lieu of salary. This is temporary until we secure funding and generate revenue, after which we can renegotiate compensation after one year.

How to Apply

Ready to join our mission to revolutionize urban transportation? Send your resume and a cover letter detailing your experience and vision for Scooter Your Way via LinkedIn message.

Seniority Level

• Executive

Employment Type

• Part-time

Job Function

• Marketing and Sales