Chief Marketing Data Architect

Coca-Cola HBC; Atlanta (GA); On-site; USD 193,000 - 224,000; Full time

Benefits offered by this job

Medical benefits

Financial benefits

Annual incentive

Job summary

The Coca-Cola Company in Atlanta, GA is seeking a Senior Director, Marketing Data Architecture to define and lead the NA marketing data architecture strategy. You will build a scalable data foundation enabling connected consumer understanding, marketing measurement, personalization, and AI-enabled decision-making across the marketing ecosystem.

You will partner with Marketing, IMX, Human Sciences, Advanced Analytics, Digital Technology, and enterprise data teams to align priorities, govern data,

Qualifications

• Bachelor’s degree or higher in a technical field; advanced degree preferred.
• 12+ years of leadership experience in data architecture, enterprise data management, data platforms, or related disciplines.
• Deep expertise in modern data architecture, data modeling, cloud platforms, data integration, governance, and enterprise-scale data ecosystems.
• Experience with consumer, media, customer, commerce, and marketing data including 1st/2nd/3rd party data.
• Experience architecting solutions on Microsoft Azure and Microsoft Fabric, including OneLake, Lakehouse and Warehouse, Fabric Data Factory pipelines, Apache Spark, Delta and Parquet, Power BI semantic models, and integration with Adobe Experience Platform and MarTech ecosystems.
• Experience establishing enterprise governance, security, lineage, and DataOps using Microsoft Purview, Microsoft Entra ID, RBAC, GitHub or Azure DevOps, APIs, and batch/streaming/integration patterns.
• Proven ability to influence executive stakeholders and lead complex cross-functional initiatives in a matrixed organization.

Responsibilities

• Lead Marketing Data Strategy & Architecture: Define and drive the North America Marketing Data Architecture vision, roadmap, standards, and operating model.
• Build a Connected Marketing Data Ecosystem: Design unified data models that connect 1st party, 2nd party, and 3rd party data across consumer, media, commerce, CRM, loyalty, and customer touchpoints.
• Enable Measurement, Insights, and Activation: Create the data foundation that powers marketing effectiveness measurement, audience activation, personalization, attribution, experimentation, predictive analytics, and AI-driven decision support.
• Establish Governance, Quality, and Trust: Lead data governance, taxonomy, metadata, privacy, and data quality standards that ensure marketing data is trusted, compliant, secure, and reusable across the organization.
• Drive Enterprise Partnership and Influence: Partner with Marketing, IMX, Human Sciences, Advanced Analytics, Digital Technology, Commercial, and enterprise data teams to align priorities, accelerate delivery, and unlock greater value from shared data assets.
• Build Future-Ready Data Capabilities: Enable the next generation of marketing intelligence by supporting AI, automation, recommendations, agentic workflows, and real-time decisioning. Build and develop a high-performing team while fostering a culture of innovation, data stewardship, and continuous learning.

Skills

Customer Data Management

Data Architecture Development

Data Engineering

Data Governance

Data Modeling

Marketing Data Analytics

Microsoft Azure

Privacy Compliance

Education

Bachelor’s degree in Computer Science, Engineering, Information Systems, Data Science, Analytics, or a related field; advanced degree preferred

Tools

Microsoft Fabric

OneLake

Azure Data Factory

Power BI

Job description

The Coca-Cola Company in Atlanta, GA is seeking a Senior Director, Marketing Data Architecture to define and lead the NA marketing data architecture strategy. You will build a scalable data foundation enabling connected consumer understanding, marketing measurement, personalization, and AI-enabled decision-making across the marketing ecosystem.

You will partner with Marketing, IMX, Human Sciences, Advanced Analytics, Digital Technology, and enterprise data teams to align priorities, govern data,