Chief Marketing & Community Growth Officer

bannerhealth; Phoenix (AZ); On-site; USD 150,000 - 210,000; Full time

Job summary

Banner Health in Phoenix, Arizona is seeking a Chief Marketing and Community Engagement Officer to lead enterprise brand strategy, external communications, consumer insights, marketing tech, and community engagement across a multi-market health system.

The role serves as a strategic partner to the CEO and the executive team, aligning marketing priorities with Banner's strategic priorities, strengthening brand equity, and driving growth while delivering measurable business outcomes.

Qualifications

• Master's degree in Marketing, Communications, Business Administration, Healthcare Administration, or related field.
• 10+ years of progressive leadership experience in marketing, brand management, and communications, preferably in a large multi-market healthcare system.

Responsibilities

• Lead enterprise brand strategy and ensure consistent brand positioning across markets.
• Oversight of external communications, media relations, and executive communications.
• Drive consumer insights to inform operational improvements and growth.
• Direct marketing technology and digital experiences for consumer engagement.
• Develop and govern community engagement strategies across Banner markets.
• Establish marketing performance measurement framework and ROI tracking.

Skills

Leadership

Marketing strategy

Brand management

Communications

Education

Master's degree in Marketing

Job description

Banner Health in Phoenix, Arizona is seeking a Chief Marketing and Community Engagement Officer to lead enterprise brand strategy, external communications, consumer insights, marketing tech, and community engagement across a multi-market health system.

The role serves as a strategic partner to the CEO and the executive team, aligning marketing priorities with Banner's strategic priorities, strengthening brand equity, and driving growth while delivering measurable business outcomes.