Chief Growth Marketing Leader

Justworks; New York (NY); On-site; USD 285,000 - 325,000; Full time

Job summary

Justworks is seeking a VP of Growth to accelerate customer acquisition and expansion across our portfolio. You will lead Growth Marketing through a major transformation, combining sales-led and digital experiences to drive revenue and customer value.

Reporting to the CMO, you will build a scalable organization, balance budgets, and partner across Product, Revenue, and Customer Success. You will navigate technical debt and evolving processes while delivering measurable results, earning trust and

Qualifications

• 15+ years of marketing experience with at least 5 years in a leadership role overseeing diverse marketing strategies, including digital, field, and lifecycle marketing.
• Proven success driving growth in both sales-led and digital motions with related economics and customer journeys.
• Experience growing subscription businesses or multi-offering platforms (B2B SaaS/SMB experience desirable).
• Strong demand generation, digital growth, and funnel optimization expertise; ability to partner with Product/Engineering.

Responsibilities

• Lead the growth strategy and its commercial delivery across acquisition, conversion, and lifecycle marketing.
• Strengthen sales-led acquisition and improve audience quality, routing, and conversion with Revenue team.
• Scale digital growth with product-led and hybrid journeys across multiple offerings.
• Develop lifecycle and expansion motions to drive purchase progression and upsell opportunities.
• Manage Growth Marketing budgets, talent, and agencies to balance short-term and long-term growth.
• Build a learning and measurement discipline: forecasting, instrumentation, reporting, attribution.

Job description

Justworks is seeking a VP of Growth to accelerate customer acquisition and expansion across our portfolio. You will lead Growth Marketing through a major transformation, combining sales-led and digital experiences to drive revenue and customer value.

Reporting to the CMO, you will build a scalable organization, balance budgets, and partner across Product, Revenue, and Customer Success. You will navigate technical debt and evolving processes while delivering measurable results, earning trust and