Chief Brand & Strategic Communications Officer

The Ohio State University Wexner Medical Center; Columbus (OH); On-site; USD 140,000 - 240,000; Full time

Job summary

The Ohio State University Wexner Medical Center in Columbus seeks a strategic leader to shape brand, communications, and enterprise storytelling across the health system. You will drive a data-informed, omnichannel marketing roadmap aligned with Impact 2035, collaborating with university leadership to enhance visibility and reputation.

The role requires 15+ years of healthcare or academic communications leadership, strong financial and people management skills, and the ability to translate

Qualifications

• Bachelor's degree required; master's preferred.
• 15+ years of progressively responsible communications and marketing leadership in large, complex organizations; healthcare/academic experience preferred.
• Strong understanding of contemporary practices in complex organizations, ideally in academic health sciences or healthcare systems.
• Excellent financial, operational, and people management capabilities with data-informed decision making.
• Ability to align enterprise strategy with communications and marketing and translate priorities into executable plans.
• Experience leading transformational initiatives across a complex organization.
• Sophisticated understanding of healthcare industry trends, regulations, technology, and evolving consumer expectations.

Responsibilities

• Lead brand strategy, enterprise storytelling, and executive communications across the medical center.
• Develop and activate communications and marketing strategies aligned with the university's goals.
• Oversee budgeting, vendor management, and measurement of ROI across paid, earned, shared, and owned media.
• Partner with university marketing leadership and Advancement to align messaging and donor engagement.
• Lead internal communications and culture initiatives across a matrixed organization.
• Direct media relations and external visibility to strengthen reputation and rankings.

Skills

Leadership

Marketing leadership

Communications strategy

Strategic planning

Stakeholder management

Data-informed decisions

Financial acumen

People management

Change management

Crisis communications

Education

Bachelor's degree

Master's degree

Job description

The Ohio State University Wexner Medical Center in Columbus seeks a strategic leader to shape brand, communications, and enterprise storytelling across the health system. You will drive a data-informed, omnichannel marketing roadmap aligned with Impact 2035, collaborating with university leadership to enhance visibility and reputation.

The role requires 15+ years of healthcare or academic communications leadership, strong financial and people management skills, and the ability to translate