Chief Communication-Marketing Officer

Miami County Ohio; Columbus (OH); On-site; USD 250,000 - 350,000; Full time

Job summary

The Ohio State University invites applications for Chief Communication-Marketing Officer in the Health Sciences Administration. This leadership role shapes a comprehensive brand and communications strategy across enterprise levels, elevating OSUWMC’s mission and reputation.

The position leads a modern, data-driven marketing roadmap, oversees executive communications, media relations, and internal communications, and aligns resources and processes to maximize impact and ROI within a complex

Qualifications

• Bachelor’s degree required; master’s and/or other postsecondary degrees preferred.
• At least 15 years of progressively responsible communications and marketing leadership experience in large, complex, and highly matrixed organizations; experience in health care and/or academic environments strongly preferred.
• Comprehensive understanding of contemporary and emerging communications and marketing practices within complex organizations, ideally within academic health sciences or health care systems.
• Strong financial, operational, and people management capabilities, with demonstrated ability to make effective, timely, and data-informed decisions.
• Proven ability to align enterprise strategy with communications and marketing strategy and to translate strategic priorities into executable plans that drive measurable outcomes.
• Demonstrated success leading transformational initiatives by aligning teams, processes, and resources across a complex organization.
• Sophisticated understanding of the factors that shape competitive positioning in dynamic environments, including health care industry trends, regulatory considerations, technological innovation, and evolving consumer expectations.

Responsibilities

• Shape and execute a comprehensive marketing and communications strategy aligned with the Medical Center’s strategic plan.
• Create and implement an enterprise narrative and brand strategy that differentiates OSUWMC.
• Elevate internal and external understanding of OSUWMC’s mission, programs, and services.
• Translate enterprise strategy into a consumer-focused marketing roadmap.
• Lead a modern digital strategy leveraging social media and omnichannel storytelling.
• Direct the development and execution of media relations strategies at local, state, national, and international levels.
• Design executive communications strategies for the CEO and senior leaders.
• Oversee internal communications and employee engagement across a matrixed enterprise.
• Oversee budgeting, financial planning, and vendor management to optimize ROI across media channels.

Skills

Leadership

Budgeting

Media relations

Executive communications

Strategic marketing

Internal communications

Education

Bachelor’s degree

Master’s degree preferred

Job description

Chief Communication-Marketing Officer# Careers## Chief Communication-Marketing OfficerApply: College of Medicine/Office of Health Sciences: Full time: Posted Today: R161310Screen reader users may encounter difficulty with this site. For assistance with applying, please contact [e-mail]. If you have questions while submitting an application, please review these frequently asked questions.**Current Employees and Students:**If you are currently employed or enrolled as a student at The Ohio State University, please log in to Workday to use the internal application process.Welcome to The Ohio State University's career site. We invite you to apply to positions of interest. In order to ensure your application is complete, you must complete the following:* Ensure you have all necessary documents available when starting the application process. You can review the additional job description section on postings for documents that may be required.* Prior to submitting your application, please review and update (if necessary) the information in your candidate profile as it will transfer to your application.## Job Title:Chief Communication-Marketing Officer## Department:Health Sciences | Administration.## Additional Information:Specific responsibilities for the Chief Marketing and Communications Officer include:100% Brand Strategy & Differentiation•Shape and execute a comprehensive marketing and communications strategy aligned with the Medical Center’s Impact 2035 strategic plan to position OSUWMC as the health system of choice for Central Ohio, the premier academic medical center in the state of Ohio, and one of the top academic medical centers nationally.•Create and implement an enterprise narrative and brand strategy that clearly differentiates OSUWMC from other health systems and academic medical centers.•Establish and steward OSUWMC’s brand strategy, including brand architecture for co- and sub-brands, enterprise brand standards, communications, and experience, fully aligned with the university’s standards and governance.•Elevate internal and external understanding of OSUWMC’s tripartite mission and its people, programs, and services.•Develop clear, compelling messaging tailored to diverse audiences, including faculty and staff, patients and families, students and learners, alumni and donors, and the communities they serve.Strategic Growth, Consumer Engagement, & Digital Enablement•Translate enterprise strategy into a dynamic, consumer-focused, comprehensive marketing and communications roadmap that supports enterprise growth.•Elevate brand value and drive consumer engagement through a modern, data-informed, and digitally enabled approach that delivers measurable outcomes.•Lead a modern, multi-platform digital strategy that leverages social media and integrated omnichannel storytelling to enhance OSUWMC’s visibility and reputation at the local, regional, national, and global levels.•Advance technology-driven innovation and personalization, embedding the consumer voice into marketing, communications, and experience strategies.•Leverage audience insights, customer feedback, and data across stakeholder groups to inform engagement strategies and translate insights into actionable plans for service improvement.Working closely with key stakeholders, develop and activate targeted strategic marketing plans that support growth and enterprise objectives and ensure aligned messaging across service lines and partnerships.Media Relations & External Visibility•Direct the development and execution of local, state, national, and international media relations strategies and tactics.•Strengthen OSUWMC’s reputation and performance in external rankings and assessments, including U.S. News & World Report, Leapfrog, Doximity, and other credible industry benchmarks.Executive Communications & Thought Leadership•Design and implement executive communications strategies for internal and external channels that position the expertise and leadership of the CEO of OSUWMC, the CEO of the James Cancer Hospital and Solove Research Institute, the Dean of the College of Medicine, and other members of the senior executive team.•Provide proactive counsel and strategic direction to medical center leadership on key issues, trends, and emerging dynamics in higher education, academic medicine, health care, and communications to ensure continued competitiveness and relevance.Internal Communications, Culture, & Enterprise Alignment•Oversee and drive modernized internal communications and employee engagement strategies that reinforce organizational values, support a strong culture, and foster alignment across a highly matrixed enterprise, particularly during periods of change.•Build and strengthen collaborative, trusting relationships spanning clinical, academic, and operational environments to enable successful execution of university and Wexner Medical Center goals and strategic priorities.Leadership, Operations, & Financial Stewardship•Lead by example and embody the university’s and medical center’s mission, vision, and values.•Build, inspire, and manage a high-performing communications and marketing organization grounded in collaboration, accountability, and ownership.Partner closely with university marketing and communications leadership to ensure coordination and alignment across brand strategy, internal communications, and crisis communications.•Partner with Advancement leadership to strengthen the culture of philanthropy and align storytelling and engagement strategies with donor and community audiences.•Oversee budgeting, financial planning, and expense management to optimize operations and maximize return on investment across paid, earned, shared, and owned media.•Manage all external agencies and vendors to ensure performance, accountability, and results, using analytics and growth metrics to demonstrate impact.REQUIREMENTS:Candidates for the position of CCMO will be selected from a diverse pool according to these criteria:•Bachelor’s degree required; master’s and/or other postsecondary degrees preferred.•At least 15 years of progressively responsible communications and marketing leadership experience in large, complex, and highly matrixed organizations; experience in health care and/or academic environments strongly preferred.•Comprehensive understanding of contemporary and emerging communications and marketing practices within complex organizations, ideally within academic health sciences or health care systems.•Strong financial, operational, and people management capabilities, with demonstrated ability to make effective, timely, and data-informed decisions.•Proven ability to align enterprise strategy with communications and marketing strategy and to translate strategic priorities into executable plans that drive measurable outcomes.•Demonstrated success leading transformational initiatives by aligning teams, processes, and resources across a complex organization.•Sophisticated understanding of the factors that shape competitive positioning in dynamic environments, including health care industry trends, regulatory considerations, technological innovation, and evolving consumer expectations. Non Patient Care Title## Location:Meiling Hall (0281)## Position Type:Regular## Scheduled Hours:40## **Shift:**First Shift***Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.***