Chief Brand & Communications Officer

Ohio State University; Columbus (OH); On-site; USD 250,000 - 350,000; Full time

Job summary

The Ohio State University invites applications for Chief Communication-Marketing Officer in the Health Sciences Administration. This leadership role shapes a comprehensive brand and communications strategy across enterprise levels, elevating OSUWMC’s mission and reputation.

The position leads a modern, data-driven marketing roadmap, oversees executive communications, media relations, and internal communications, and aligns resources and processes to maximize impact and ROI within a complex

Qualifications

• Bachelor’s degree required; master’s and/or other postsecondary degrees preferred.
• At least 15 years of progressively responsible communications and marketing leadership experience in large, complex, and highly matrixed organizations; experience in health care and/or academic environments strongly preferred.
• Comprehensive understanding of contemporary and emerging communications and marketing practices within complex organizations, ideally within academic health sciences or health care systems.
• Strong financial, operational, and people management capabilities, with demonstrated ability to make effective, timely, and data-informed decisions.
• Proven ability to align enterprise strategy with communications and marketing strategy and to translate strategic priorities into executable plans that drive measurable outcomes.
• Demonstrated success leading transformational initiatives by aligning teams, processes, and resources across a complex organization.
• Sophisticated understanding of the factors that shape competitive positioning in dynamic environments, including health care industry trends, regulatory considerations, technological innovation, and evolving consumer expectations.

Responsibilities

• Shape and execute a comprehensive marketing and communications strategy aligned with the Medical Center’s strategic plan.
• Create and implement an enterprise narrative and brand strategy that differentiates OSUWMC.
• Elevate internal and external understanding of OSUWMC’s mission, programs, and services.
• Translate enterprise strategy into a consumer-focused marketing roadmap.
• Lead a modern digital strategy leveraging social media and omnichannel storytelling.
• Direct the development and execution of media relations strategies at local, state, national, and international levels.
• Design executive communications strategies for the CEO and senior leaders.
• Oversee internal communications and employee engagement across a matrixed enterprise.
• Oversee budgeting, financial planning, and vendor management to optimize ROI across media channels.

Skills

Leadership

Budgeting

Media relations

Executive communications

Strategic marketing

Internal communications

Education

Bachelor’s degree

Master’s degree preferred

Job description

The Ohio State University invites applications for Chief Communication-Marketing Officer in the Health Sciences Administration. This leadership role shapes a comprehensive brand and communications strategy across enterprise levels, elevating OSUWMC’s mission and reputation.

The position leads a modern, data-driven marketing roadmap, oversees executive communications, media relations, and internal communications, and aligns resources and processes to maximize impact and ROI within a complex