Chief Brand & Marketing Transformation

Keyrock; United States; Remote; USD 180,000 - 320,000; Full time

Job summary

Keyrock, a remote-first crypto and digital-asset firm, is seeking a Head of Marketing to own the global branding and market positioning. You will redefine the brand, align with a strategic vision, and partner with the CCO to drive commercial outcomes across traditional finance and crypto-native audiences.

You will lead a lean team, leverage AI-enabled tooling, and shape communications to elevate Keyrock as a credible, forward-looking institution with global reach.

Qualifications

• Significant experience in marketing leadership at a crypto or digital-asset firm.
• Deep understanding of the crypto market and its culture.
• Track record of building or transforming a brand in a fast-moving, commercially-driven environment.
• Strong communication skills with exceptional English proficiency.
• Based in or closely aligned with the CET time zone.

Responsibilities

• Own and execute the complete rebrand and repositioning of Keyrock in the market.
• Define and drive the marketing strategy across institutional and crypto-native audiences.
• Build a premium, forward-looking brand identity credible to both institutional allocators and crypto-native operators.
• Push information into the market in ways that command attention and credibility for Keyrock.
• Partner closely with the CCO and commercial team to drive measurable commercial impact.
• Build and lead a small, high-impact team augmented by AI tooling.
• Shape how Keyrock is perceived as the industry converges with traditional finance.

Skills

Brand leadership

Crypto market knowledge

Strategic marketing

English fluency

CET time zone alignment

Job description

Keyrock, a remote-first crypto and digital-asset firm, is seeking a Head of Marketing to own the global branding and market positioning. You will redefine the brand, align with a strategic vision, and partner with the CCO to drive commercial outcomes across traditional finance and crypto-native audiences.

You will lead a lean team, leverage AI-enabled tooling, and shape communications to elevate Keyrock as a credible, forward-looking institution with global reach.