Chief Brand & Marketing Strategy Lead

Ymcamontgomery; Montgomery (AL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Employer‑Funded Retirement Plan

Paid Time Off

8 Paid Holidays

Troy University Tuition Discount for 


Professional Development Opportunities

Job summary

YMCA OF GREATER MONTGOMERY is seeking a visionary Vice President of Marketing & Brand Strategy in Montgomery, AL. This executive role leads association-wide marketing, communications, and brand stewardship, ensuring consistent voice and impact across locations and channels to advance mission and membership growth.

Reporting to the President & CEO, you will guide cause-driven storytelling, collaborate with senior leadership, manage the budget, and mentor a diverse marketing team in a

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field required; Master’s degree preferred.
• Minimum of 8 years of progressively responsible leadership experience in marketing and communications; nonprofit or mission‑driven experience preferred.
• Demonstrated experience in brand management, storytelling, and communications strategy within a multi‑site or complex organization.
• Strong written, verbal, and interpersonal communication skills.
• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
• YMCA Organizational Leader certification preferred or ability to obtain within required timeframe.

Responsibilities

• Ensures all marketing and communication efforts reflect the YMCA’s mission, values, and community impact.
• Serves as the association’s lead brand steward, maintaining brand integrity, consistency, and voice across all locations, programs, and communication channels.
• Develops and implements association‑wide brand standards, messaging frameworks, and visual identity guidelines.
• Educates staff and volunteers on brand usage and cause‑driven messaging to ensure alignment and consistency.
• Leads storytelling strategies that clearly communicate the YMCA’s charitable purpose, people‑first impact, and role as a community convener.
• Oversee internal and external communications including digital platforms, social media, media relations, executive communications, and crisis communications.
• Ensures communication elevates impact stories, outcomes, and transformation rather than focusing solely on programs or facilities.
• Supports development, membership, and advocacy initiatives through compelling messaging and integrated campaigns.
• Collaborates with departments to cultivate a higher level of experience across events and strategies.
• Develops and executes comprehensive marketing strategies alongside VP of Membership Experience & Growth that support membership growth, engagement, retention, and community reach.

Skills

Leadership

Brand management

Storytelling

Communication

Collaboration

Education

Bachelor’s degree in Marketing, Communications, Public Relations, or related field

Master’s degree preferred

Job description

YMCA OF GREATER MONTGOMERY is seeking a visionary Vice President of Marketing & Brand Strategy in Montgomery, AL. This executive role leads association-wide marketing, communications, and brand stewardship, ensuring consistent voice and impact across locations and channels to advance mission and membership growth.

Reporting to the President & CEO, you will guide cause-driven storytelling, collaborate with senior leadership, manage the budget, and mentor a diverse marketing team in a