Chief Brand & Growth Architect (Pre-Launch)

Saunter; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Benefits package

Equity in profits interests

Job summary

Saunter is seeking a strategic, data-fluent marketing leader to join the founding team pre-launch and build our go-to-market strategy from a blank page. You will own the brand, campaigns, channels, and community to launch our first location and scale as we expand to new sites.

You will recruit and lead the marketing team, shape the brand voice, and collaborate closely with the CEO, GM, and programming teams to create foundational systems that support rapid growth and ongoing performance.

Qualifications

• Experience leading marketing for a consumer-facing brand in hospitality, wellness, lifestyle, or culture.
• Strong brand building with creative direction and distinctive voice.
• Fluent with data; set KPIs, manage budgets, and analyze large data sets.
• Proven track record of organizing and leading high-performing teams.
• Strategic and hands-on; comfortable planning but ready to dive into campaigns.

Responsibilities

• Own the go-to-market for our first location; set goals, calendar, channels, and budget.
• Build and lead a best-in-class marketing team and agency network.
• Shape the brand through creative direction across channels and touchpoints.
• Drive performance across the marketing mix with reporting and data-driven decisions.
• Develop marketing technology foundations including website and data systems.
• Design community and membership strategies to convert visitors into advocates.
• Represent marketing in executive discussions and align with operations.

Job description

Saunter is seeking a strategic, data-fluent marketing leader to join the founding team pre-launch and build our go-to-market strategy from a blank page. You will own the brand, campaigns, channels, and community to launch our first location and scale as we expand to new sites.

You will recruit and lead the marketing team, shape the brand voice, and collaborate closely with the CEO, GM, and programming teams to create foundational systems that support rapid growth and ongoing performance.