Chapter Growth Marketing Lead

CEO Life Corp; United States; On-site; USD 150,000 - 250,000; Full time

Job summary

CEO Life Corporation is seeking a Chief Marketing Officer to own and scale the growth engine across chapters. You will architect the Road to 20, build a centralized marketing organization, and lead a team of Marketing Managers to drive 20 new members per month per chapter.

The role focuses on performance-driven acquisition, paid media, funnels, creative, CRM, and analytics, with accountability for RO I and CAC across markets in the United States.

Qualifications

• Significant experience building and scaling performance-driven customer acquisition systems.
• Understands how paid media, funnels, creative, copy, CRM, automation, analytics and sales conversion work together.
• Experience managing large advertising budgets across multiple markets/regions.
• Comfortable challenging agencies and optimizing campaigns based on data.

Responsibilities

• Own the Road to 20 marketing strategy for each chapter and scale it across markets.
• Build a predictable demand and appointment generation engine (6–10 qualified appointments per day per chapter).
• Oversee paid media across Meta, Instagram, LinkedIn, and emerging channels.
• Design and optimize the full funnel from ad to qualification to appointment to member.
• Lead creative and copy strategy and establish testing frameworks.
• Build and develop the Marketing Manager team and define SOPs, dashboards and KPIs.
• Communicate performance and spend to Chapter Partners and maintain alignment.
• Create centralized analytics to track spend, leads, appointments, CAC, and revenue.
• Measure success by new members and ROI, not vanity metrics.
• Establish a 90-day ramp for new chapters and scalable processes.

Skills

Performance marketing

Budget management

Cross-channel strategy

Team leadership

Tools

CRM

Marketing automation

Job description

CEO Life Corporation is seeking a Chief Marketing Officer to own and scale the growth engine across chapters. You will architect the Road to 20, build a centralized marketing organization, and lead a team of Marketing Managers to drive 20 new members per month per chapter.

The role focuses on performance-driven acquisition, paid media, funnels, creative, CRM, and analytics, with accountability for RO I and CAC across markets in the United States.