Channel Strategy & Growth Manager

Mars, Incorporated and its Affiliates; Bentonville (AR); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars, Incorporated and its Affiliates is seeking a Channel Effectiveness Manager in the Bentonville, AR area with responsibilities spanning channel strategy, planning, and cross-functional collaboration to drive growth in multiple retail channels.

You will coordinate with Sales Directors and Customer Development to align forecasts with demand, tailor national stories to customer needs, and support major retail accounts across Walmart and other channels.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Supply Chain, Finance, or related field (or equivalent practical experience).
• 4–6+ years of progressive commercial experience in Sales Planning, Customer/Channel Development, Category Management, or Key Account Management within CPG/FMCG.
• Proven track record of executing channel strategies, commercial playbooks, and joint customer business plans.
• Experience with sales forecasts, demand planning, and gap analysis.
• Strong cross-functional collaboration with Sales Directors, Customer Marketing, Brand Marketing, and Supply/Demand Planning.
• Experience leading annual channel planning sessions and senior leadership meetings.
• Domestic travel 10–15% of time.

Responsibilities

• Partner with Sales Directors and Customer Development Managers to execute channel strategies, playbooks, and seasonal launches.
• Steer the channel annual planning framework and participate in National Playbooks.
• Represent channel in forecasting reviews and resolve gaps between demand and supply.
• Tailor selling stories, displays, and marketing content to customer/channel needs.
• Collaborate with account teams to set targets and optimize product allocations.
• Lead upfront stages of commercial programs across Brand, Customer Marketing, and Supply Planning.

Skills

Sales Planning

Customer/Channel Development

Category Management

Key Account Management

Channel Strategies

Joint Business Planning

Education

Bachelor's degree in Business Administration, Marketing, Supply Chain, Finance, or related field

Master’s degree / MBA in Business, Marketing, or Supply Chain

Tools

SAP

Blue Yonder/JDA

Anaplan

Nielsen/IRI

Power BI

Job description

Mars, Incorporated and its Affiliates is seeking a Channel Effectiveness Manager in the Bentonville, AR area with responsibilities spanning channel strategy, planning, and cross-functional collaboration to drive growth in multiple retail channels.

You will coordinate with Sales Directors and Customer Development to align forecasts with demand, tailor national stories to customer needs, and support major retail accounts across Walmart and other channels.