Channel Sales Manager

HIKMICRO; Germany (OH); On-site; USD 68,275 - 102,412; Full time

Job summary

HIKMICRO is seeking a Channel Sales & Business Development professional to grow partnerships across markets and drive sustainable revenue. You will analyze market trends, manage channel sales, and support GTM initiatives for our electronics portfolio, including thermal imaging devices.

Ideal candidates have 1+ year in channel sales or account management, strong CRM skills, and fluency in German, Mandarin, and English. Willingness to travel in Germany and other German-speaking markets is required.

Qualifications

• Bachelor’s degree in a relevant engineering field or business background considered.
• Minimum 1 year in channel sales, business development, or account management.
• Proficient in CRM systems and sales reporting tools (e.g., Excel/Power BI).
• Experience in product marketing, GTM execution, or event management is a plus.
• Fluent in German, Mandarin, and English; German is primary for customer-facing activities.

Responsibilities

• Develop and grow channel partnerships across assigned markets and drive long-term customer success.
• Analyze market trends and competitive dynamics to build regional business plans.
• Manage channel sales and market development for electronics products including thermal imaging devices.
• Identify market opportunities through channel engagement and market intelligence.
• Support marketing and GTM initiatives with market analysis, positioning, and product launches.
• Collaborate with Product, R&D, and Sales to support demonstrations and product validation.
• Maintain accurate sales and channel data via CRM for data-driven decisions.
• Support international trade shows and customer visits to expand brand presence.
• Travel regularly to Germany and other German-speaking markets as needed.

Skills

Channel sales

Business development

Account management

CRM systems

Go-to-Market strategy

Market analysis

Sales reporting

Education

Bachelor’s degree in Electronics/Automation/Optics/Mechanical Engineering or related field

Tools

Excel

Power BI

CRM software

Job description

HIKMICRO is a leading provider of thermal imaging equipment and solutions. Specializing in thermal technology innovations, the company offers thermal cores, modules, cameras, total solutions and night vision products, which serve customers in over 100 countries and regions. We invest heavily in our R&D team, and possess state-of-the-art manufacturing facilities, both of which allow our customers to benefit from world-class products designed with cutting-edge technology.

HIKMICRO is affiliated with Hikivision, the world's largest supplier of video surveillance and solutions. Since its establishment in 2001, Hikvision has quickly achieved a leading worldwide market position in the security industry.

Job Description

• Develop and grow channel partnerships across assigned markets, good at exploring new customers, driving sustainable business growth and long-term customer success.
• Analyze market trends, customer insights, and competitive dynamics to develop and execute regional business plans and growth strategies.
• Manage channel sales and market development for the company’s industry electronics portfolio, including thermal imaging devices, instrumentation products, etc.
• Identify market opportunities and end-user needs through channel engagement, customer interactions, and market intelligence activities.
• Support product marketing and Go-to-Market initiatives through market analysis, product positioning, competitive benchmarking, channel enablement, customer training, and product launch execution.
• Collaborate with Product Management, R&D, Technical Support, and Sales teams to support product demonstrations, resolve local market issues, and achieve business objectives.
• Maintain accurate sales, channel, and business data through CRM and reporting tools, enabling data-driven decision-making and continuous business improvement.
• Support international trade shows, customer visits, training programs, and other commercial activities to strengthen brand presence and expand indus try relationships.
• Support channel development and business growth across certain European countries with regular international travel as required.

You are the perfect candidate if you have:

• Bachelor’s degree or above, preferably in Electronics, Automation, Optics, Mechanical Engineering, Telecommunications, or other engineering-related disciplines. Candidates with business or commercial backgrounds will also be considered.
• Minimum 1 year of experience in channel sales, business development, or account management. Experience in thermal imaging, industry electronics, HVAC, or instrumentation fields is highly preferred.
• Strong channel development, business development, and account management capabilities. Proficient in CRM systems and experienced in using Excel, Power BI, or similar tools for sales reporting and business analysis.
• Experience in product marketing, channel enablement, community engagement, customer training, Go-to-Market (GTM) execution, product launches, or marketing campaign and event management is preferred.
• Strong product mindset and market awareness. Able to collect customer requirements, analyze user feedback, conduct competitive research, support product testing and validation, and drive continuous product improvement.
• Fluent in German, Mandarin, and English, written and spoken. German will be the primary language for customer-facing activities, while English will be used for internal communication and cross‑functional collaboration.
• Strong adaptability, resilience, and problem‑solving skills. Willingness to travel frequently and support business development activities across Germany and other German‑speaking markets in a dynamic international environment.