Channel Planning Manager

Golin London; Dallas (TX); Hybrid; USD 55,000 - 95,000; Full time

Job summary

A global public relations agency is seeking a Channel Planning Manager in Dallas to shape the Channel Planning discipline. The role involves managing social campaigns, collaborating with creative teams, and mentoring junior members while driving successful media strategies. Golin offers a hybrid work model and emphasizes a collaborative environment to foster creativity and productivity.

Benefits

Flexible time off

Health and wellness benefits

Monthly stipend for gym or hobbies

Qualifications

• 4+ years of experience in digital marketing, media planning, or social strategy.
• Deep understanding of paid and organic social media ecosystems.
• Strong presentation, writing, and storytelling skills.

Responsibilities

• Lead planning and execution of paid and organic social campaigns across platforms.
• Manage campaign budgets, timelines, and reporting.
• Collaborate across multiple workstreams for integrated delivery.

Skills

Digital marketing

Media planning

Social strategy

Performance analytics

Team leadership

Job description

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Channel Planning Manager

Dallas, Texas, United States

Please note: This a hybrid role located in Dallas, TX. You will have an opportunity to collaborate in-person three days a week at our Dallas office while maintaining flexibility for remote work.

Golin is looking for a Channel Planner, Manager, to play a foundational role in shaping the Channel Planning discipline at Golin Dallas.

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes.

Riding the wave of recognition and award-winning work, the Channel Planning, Manager has an incredible opportunity to work directly with senior leaders in strategy, creative, and analytics to shape integrated solutions, and support efficient execution that helps promote and protect the brand in Dallas and keep Golin on top.

You’ll lead and manage integrated work across earned media, influencer, channel strategy, and paid media. You’ll serve as a trusted advisor to the client, ensuring strategic alignment, consistent execution, and strong partnerships across the team. We’re looking for someone with a track record of managing large, multi-workstream accounts, someone who understands how to bring together cross-functional teams to deliver high-impact work.

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.

Want to “Go All In” with us? Here are the details:

What You’ll Do

• Lead planning and execution of paid and organic social campaigns across platforms like Meta, LinkedIn, TikTok, and YouTube
• Partner with strategy and creative teams to build audience-first, culturally relevant campaigns
• Collaborate across earned, influencer, paid and creative workstreams to ensure integrated delivery
• Present plans and performance updates clearly and confidently to clients
• Use analytics tools to monitor performance and optimize campaigns to meet goals
• Track trends, platform updates, and cultural shifts to keep campaigns fresh and effective
• Stay connected with platform reps to access new tools, products, features, and insights
• Manage campaign budgets, timelines, and reporting
• Support and mentor junior team members, fostering a collaborative team environment
• Contribute to department growth by helping shape new processes and approaches within Channel Planning
• Work on large, fast-moving accounts with exposure to new business opportunities
  
  

What You Bring

• 4+ years of experience in digital marketing, media planning, or social strategy
• Deep understanding of paid and organic social media ecosystems, including platform-specific best practices and ad formats
• Hands-on experience executing paid media campaigns and managing social content strategy
• Comfort with performance analytics, reporting, and key media KPIs
• Proven ability to connect cultural trends with brand strategy and campaign execution
• Experience managing influencer activations and integrating them into broader media strategies is a plus
• A passion for internet culture, emerging platforms, and the ever-evolving digital landscape
• Strong presentation, writing, and storytelling skills
• Ability to manage multiple projects in a fast-paced, collaborative environment
• A self-starter attitude with a desire to grow and lead
  
  

About Golin:

Golin is a global, award-winning public relations agency that helps company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.

We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Please note: This is a hybrid role located in Dallas, TX. You will have an opportunity to collaborate in-person two to three days a week at our Dallas office while maintaining flexibility for remote work.



Salary Range: $55,000 – $95,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [e-mail]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Public Relations and Communications Services

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