Channel Marketing Specialist - East Coast Remote

Vistaprint; Boston (MA); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in digital marketing seeks a Sr. Digital Media Activation Specialist to enhance CTV campaigns. This pivotal role involves managing programmatic strategies to optimize performance and drive growth, making a significant impact on brand outreach. Candidates should have a strong background in CTV media buying and data analysis, with opportunities for professional development within a remote-friendly environment.

Benefits

Remote-first work environment

Inclusive company culture

Opportunities for growth

Qualifications

• 2-3 years experience in CTV media buying and demand-side platforms.
• Proficient in programmatic ad tactics including Display, Video, and OTT/CTV.
• Strong team player with effective communication skills.

Responsibilities

• Manage and optimise programmatic campaigns for North America CTV.
• Develop and execute strategies to maximise reach and performance.
• Troubleshoot issues related to programmatic buying.

Skills

CTV media buying

Data analysis

Programmatic tactics

Negotiation

Communication

Tools

DV360

The Trade Desk

Google Analytics

Job description

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Location:

Boston, MA, US, 02111

Company: Vista

Our Team

The Programmatic and Streaming Media team is part of the Global Marketing organization at Vistaprint and operates as an “in-house” marketing agency responsible for both Brand and Performance tactics. In this high-impact role, you will work on North America CTV campaigns: scaling, optimising performance and driving measurable business outcomes. Our team is spread across the globe and is loaded with talent, with team members in Boston, Barcelona, and India.

What You Will Do

• The Sr. Digital Media Activation Specialist will be our CTV Expert responsible for managing and optimising programmatic campaigns, developing and executing strategies to maximise reach and performance, analyzing data, and generating reports.
• In this role, you will leverage your expertise in CTV media buying, publisher networks, and demand-side platforms (DSPs) to secure the best deals, negotiate competitive CPMs, Deal IDs, and PMP agreements to unlock new growth opportunities.
• You will assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimisations, etc.)
• This role will also be involved in troubleshooting and resolving issues related to programmatic buying, ensuring compliance with industry standards, and collaborating with internal teams.
• The ideal candidate is a programmatic pro who loves diving into data-driven insights and has a passion for using CTV to shape omnichannel customer journeys.

Your Qualifications

At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• 2-3 years of experience working within CTV media buying, publisher networks, and demand-side platforms (DSPs)
• Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home.
• Highly knowledgeable with top programmatic ad platforms (DV360, The Trade Desk, etc), automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools.
• Strong and willing team player, who isn’t afraid to help others succeed in addition to achieving their own success. Can work independently and remotely.
• Ability to communicate effectively to all employee levels while understanding both the day-to-day and big picture.

Why You'll Love Working Here

There is a lot to love about working at VistaPrint. We are an award winning Remote-First company. We’re an inclusive community. We’re growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.

About Us

VistaPrint is the design and marketing partner to millions of small businesses around the world. For over 20 years we’ve been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. Together, VistaCreate, 99designs by Vista and VistaPrint represent a full-service design, digital and print solution, elevating small businesses’ presence in physical and digital spaces and powering them to achieve success. VistaPrint is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.

Commitment to Diversity, Equity, & Inclusion

VistaPrint exists to help our customers live their dreams. Each dream is unique – and the VistaPrint team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer

VistaPrint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

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