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Marketing Lead (Global, Remote)

BitRobot Foundation

United States

Remote

USD 80,000 - 120,000

Full time

Yesterday
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Job summary

BitRobot Foundation is seeking a Marketing Lead to develop and execute innovative marketing strategies. You will establish brand identity, grow community engagement, and oversee content creation and events. Ideal candidates will have a strong background in tech marketing and a passion for robotics and Web3. This full-time position offers opportunities for personal and professional growth.

Qualifications

  • 3+ years in tech marketing required.
  • Deep understanding of the Web3 ecosystem.
  • Curiosity about the robotics space essential.

Responsibilities

  • Develop and execute comprehensive marketing strategies.
  • Design initiatives to grow and engage global community.
  • Oversee creation of compelling content across mediums.
  • Help drive virtual and in-person events.
  • Build and mentor a high-performing marketing team.

Skills

Tech marketing
SEO
Product marketing
Social media
Content marketing
Influencer marketing
Growth hacking
Communication
Web3 understanding
Project ownership

Job description

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Responsibilities:

  • Strategic Leadership:Develop and execute a comprehensive marketing strategy that aligns with BitRobot's mission and growth objectives.
  • Brand Development:Establish and maintain a strong brand identity, narrative, and positioning to effectively communicate BitRobot’s value proposition to diverse audiences—including robotics ecosystem stakeholders and the crypto community.
  • Community Growth:Design and execute initiatives to grow and engage our global community across platforms like YouTube, Twitter, Discord, Reddit, and Telegram.
  • Content & PR:Oversee the creation of compelling content across mediums (social, blog, video, etc.) and manage public relations to enhance BitRobot’s visibility and thought leadership.
  • Event Management:Help drive virtual and in-person events to promote BitRobot’s mission, attract contributors, and deepen engagement across both robotics and crypto communities.
  • Performance & Analytics:Define KPIs, track marketing performance, and continuously refine strategies using data-driven insights.
  • Team Leadership:Build and mentor a high-performing marketing team—managing a small group of employees, contractors, or community mods as needed—while fostering a culture of creativity, ownership, and results.

Skills:

  • 3+ years in tech marketing.
  • Keen sense of ROI and maximizing impact per dollars allocated across various initiatives against strategic objectives.
  • Expertise in SEO, product marketing, social media, content marketing, influencer marketing, and growth hacking strategies.
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
  • High-agency and self-motivated; takes full ownership and drives projects from strategy to execution with minimal oversight.
  • Able to pull for external resources and manage those resources effectively when needed.
  • Deep understanding of the Web3 ecosystem, including experience with token launches and decentralized communities.
  • Curious and motivated to dive into the robotics space—no prior experience needed, but enthusiasm is essential.

BitRobot Foundationis an equal opportunity employer.

Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Technology, Information and Internet

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