Channel Marketing Specialist: B2B

Lexar; California, Northern (MO, KY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Lexar is seeking a results-driven Channel Marketing Specialist: B2B to develop and execute marketing strategies across commercial, enterprise, industrial, and channel partner markets. This role will work closely with Sales, Business Development, Product Marketing, Product Management, and channel partners to generate demand, strengthen partnerships, increase customer engagement, and drive revenue growth.

The ideal candidate is a commercially minded marketer who translates product capabilities

Qualifications

• 3–5 years in channel or partner marketing.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• Strong understanding of marketing principles and sales cycle.
• Proficiency in marketing tools (e.g., Google Analytics) and Office suite.

Responsibilities

• Collaborate with sales, product, and channel teams to define and execute channel marketing strategies.
• Identify opportunities for joint marketing campaigns with channel partners to drive demand.
• Create and deliver training materials for partners to market and sell Lexar products.
• Support partners with co-branded content, assets, and best-practice guidance.
• Plan, execute, and optimize channel campaigns (digital, email, events) to generate leads.
• Monitor campaign performance and provide insights for improvement.
• Build and maintain relationships with channel partners as marketing lead contact.
• Track ROI and utilize CRM/analytics tools to manage campaigns.
• Assist in channel events planning and logistics.

Skills

Channel marketing

Partner marketing

Campaign execution

CRM & analytics

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Microsoft Office Suite

Job description

A leader in memory solutions Lexar delivers best-in-class products. For consumers and businesses alike, we have committed ourselves to quality, performance, and customer service. It is our mission to design a broad range of memory solutions focused on high performance, exceptional reliability, and outstanding customer service. We provide our partners with top-notch services, from instant technical support and professional services to streamlined and efficient delivery processes that leverage our many years of experience. Our cutting-edge products drive higher performance, increase efficiency, and deliver unwavering reliability. Our continued commitment to innovation ensures we are positioned to deliver superior solutions for our customers, partners, and communities.

Position Summary:

Lexar is seeking a results-driven Channel Marketing Specialist: B2B to develop and execute marketing strategies that support the growth of our B2B business across commercial, enterprise, industrial, and channel partner markets.
This role will work closely with Sales, Business Development, Product Marketing, Product Management, and channel partners to generate demand, strengthen partnerships, increase customer engagement, and drive revenue growth.
The ideal candidate is a commercially minded marketer who understands how to translate product capabilities into compelling B2B value propositions and create marketing programs that directly support sales objectives.
This is a highly cross-functional and hands-on role that requires both strategic thinking and strong execution.

Key Responsibilities:

• Collaborate with sales, product, and channel teams to define and executechannel marketing strategies that align with business goals.
• Identify opportunities for joint marketing campaigns with channel partners todrive demand generation and increase brand awareness, consideration andconversion.

Partner Enablement:

• Create and deliver engaging training materials, tools, and resources toenable partners to effectively market and sell Lexar product portfolio.
• Support partners with co-branded content, NPI or campaign assets, and bestpractice guidance.

Campaign Planning & Execution:

• Plan, execute, and optimize channel-specific marketing campaigns (digital,email, events, etc.) that support lead generation and sales objectives.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.

Partner Relationship Management:

• Build and maintain strong relationships with key channel partners, acting as the primary point of contact for marketing-related inquiries and activities on specific/assigned accounts.
• Support partners with local or regional marketing initiatives, ensuring alignment with brand standards and overall objectives.

Marketing Analytics & Reporting:

• Track and analyze the effectiveness of channel marketing programs and campaigns, providing regular reports and actionable insights to senior leadership and partners.
• Recommend and utilize CRM, or analytics tools to manage and optimize campaigns.

MDF Budget Management:

• Help manage the marketing budget allocated for partner initiatives and track ROI on all campaigns and activities.

Channel Events Support & Coordination:

• Assist in the planning and execution of in-person channel events, including trade shows, tabletop events, product launches, and training events.
• Help manage the logistics for partner events, including (promotional materials, event displays, product samples shipping, if needed).

Required Skills & Qualifications:

• Experience: 3-5 years in channel marketing, partner marketing, or a related field, with a proven track record of executing successful marketing programs through partners.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Knowledge: Strong understanding of marketing principles, channel strategies, and the sales cycle.
• Technical Skills: Proficiency in marketing tools (Google Analytics, etc.), and Microsoft Office Suite (Excel, PowerPoint, Word).
• Communication Skills: Excellent written and verbal communication skills with the ability to tailor messaging to diverse audiences.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Collaboration: Ability to work cross-functionally with internal teams and external partners to drive results.
• Creativity: A creative approach to problem-solving and campaign development.

Unsolicited resumes sent to Lexar from third-party recruiters and placement agencies do not:

(a) constitute any type of relationship with Lexar or

(b) obligate Lexar to pay fees should we elect to hire from those resumes. Please do not contact or present candidates directly to any Lexar personnel.