Channel Marketing Specialist

BlueStar US; Hebron Estates (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

BlueStar is seeking a Channel Marketing Specialist to join the North American Marketing team. This role drives brand marketing strategies and campaigns for a defined brand, requiring creativity, cross-functional collaboration, and strong project management.

You will develop content for social media, email, websites, and events; monitor campaigns, optimize performance, and maintain consistent brand visuals. This hybrid role reports to the Business Development and Marketing Manager and may require

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 3 years of experience in brand marketing, digital marketing, product marketing, or related role.
• Understanding of digital marketing, social media, content creation, demand generation, and lead generation strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute brand marketing strategies and campaigns.
• Create and manage content for social media, e-mail, websites, print materials, telemarketing, webinars, and more.
• Contribute to planning and execution of channel shows and events.
• Monitor and analyze campaign performance; provide optimization insights.
• Maintain brand presence on digital platforms with consistent messaging and visuals.
• Collaborate with the design team to develop engaging marketing materials.
• Assist in managing relationships with external partners and internal stakeholders.
• Monitor budgets and expenses, ensuring efficient resource allocation.
• Stay current with the latest marketing trends, tools, and best practices.
• Hybrid work: 2 days in office, 3 days from home; onboarding may require more days in office.

Skills

Brand marketing

Digital marketing

Content creation

Demand generation

Lead generation

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Hubspot

Power BI

Canva

ClickUp

Oracle

Job description

Company Overview

BlueStar is a leading global solutions-based distributor of point-of-sale, bar-coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers.

Company Overview

BlueStar is a leading global solutions-based distributor of point-of-sale, bar-coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with Value Added Reseller Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers.

Job Description

The Channel Marketing Specialist is part of the North American Marketing Department and plays a crucial role in the execution of channel marketing strategies and campaigns for a specific brand. This position requires a creative, detail-oriented, and proactive individual who can manage multiple projects and collaborate effectively with cross-functional teams. It reports directly to the Business Development and Marketing Manager for the brand. Join a high-performing, award winning team and make an impact!

Essential Responsibilities Include

• Assist in the development and execution of brand marketing strategies and campaigns.
• Create and manage content for various marketing channels including: social media, e-mail marketing, websites, print materials, telemarketing, webinars, and more.
• Contribute to planning and execution of channel shows and events.
• Monitor and analyze the performance of marketing campaigns and contests, providing insights and recommendations for optimization.
• Maintain and update the brand's presence on digital platforms, ensuring consistency in messaging and visuals.
• Collaborate with the creative design team to develop engaging and effective marketing materials.
• Assist in managing relationships with external partners and internal stakeholders.
• Monitor marketing budgets and expenses, ensuring efficient allocation of resources and cash flow.
• Stay current with the latest marketing trends, tools, and best practices.
• Must be able to work a hybrid model reporting into the office 2 consistent days per week to collaborate with the team and 3 days from home office. Standard business hours Mon-Fri. (Onboarding and training will require more days in office)
• Travel is 5-10%. Passport required for occasional travel out of country to events.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in brand marketing, digital marketing, product marketing, or related role.
• Understanding of digital marketing, social media, content creation, demand generation, and lead generation strategies.
• Excellent written and verbal communication skills.
• Ability to work in a team environment.
• Analytical skills with the ability to interpret data and generate actionable insights.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Understanding of channel or distribution models.
• Knowledge of POS, AIDC, Networking, or edge technologies.
• Experience working with Value-Added Resellers, Independent Software Vendors, and vendors.
• Knowledge of Hubspot, Click-up, Canva, Oracle, Power BI.
• Comprehension of accounting principles for budgets, MDF, or Co-op marketing funds.

Competencies

• Concentration: Can manage multiple tasks and projects, and has the ability to prioritize workload. Maintains focus on primary tasks to meet deadlines and advance projects.
• Goal-Oriented: Capable of establishing goals and deliverables, constructing plans, and executing with minimal supervision.
• Interpersonal Skills & Communication: Comfortable working with customers directly and corresponding through multiple modes of communication including virtual, phone, e-mail, and in-person. Can work independently on projects and within a team environment.
• Presentation: Ability to stand up in front of a group of people, and share information and insights about the business.
• Proficient with the Microsoft Office Suite and Power BI: Has an intermediate knowledge of Excel including how to do vlookups, addition, subtraction, multiplication, and division. Has intermediate knowledge of Word and can build presentations in PowerPoint.

Equal Opportunity Employer/Veterans/Disability.