Channel Marketing Manager: Retail Growth & Programs

ACCO Brands Corporation; Kettering, Northern (OH, KY); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical plans

4% 401(k) match

Competitive time off

Parental leave

Company-paid life and disability

Critical illness/accident/long-term-cc

Job summary

ACCO Brands Corporation seeks an Associate Channel Marketing Manager to support National Retail Accounts in Kettering, Ohio. You will coordinate with Sales, Brand Marketing, and cross-functional teams to drive channel marketing programs, promotional initiatives, and product commercialization activities.

Reporting to the Channel Marketing Manager, you will analyze sales trends, develop customer-facing activities, and help optimize program execution.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in channel marketing, shopper marketing, trade marketing, sales support, or related commercial functions.
• Experience supporting marketing programs within a consumer products, retail, or branded goods environment preferred.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Demonstrated analytical skills with experience utilizing sales data, POS reporting, market research, and business insights.
• Strong written, verbal, and presentation communication skills.
• Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint.
• Ability to work effectively within a matrixed, cross-functional environment.
• Willingness to travel up to 20-25%.

Responsibilities

• Support the development and execution of channel-specific marketing programs and promotional initiatives in partnership with Sales, Brand Marketing, and Channel Leadership.
• Assist in translating brand and product marketing strategies into customer-facing marketing activities that drive awareness, engagement, and sales performance.
• Coordinate launch activities for new product introductions, ensuring alignment across Sales, Marketing, Supply Chain, and Customer teams.
• Support the execution of merchandising, promotional, and activation programs tailored to customer requirements and channel objectives.
• Monitor program timelines, deliverables, and performance metrics to ensure successful implementation.
• Collaborate with Sales teams to identify opportunities for product placement, promotional support, and enhanced customer engagement.
• Prepare customer presentations, sales support materials, concept boards, and product samples for customer meetings and reviews.
• Participate in customer-facing meetings and presentations, providing marketing insights and program support.
• Assist with competitive reviews, promotional analyses, and customer business assessments.
• Analyze sales trends, POS data, market research, and category insights to identify opportunities and support business recommendations.
• Track and report key performance indicators for channel marketing programs and promotional activities.
• Monitor competitor activity, product trends, and marketplace developments to help inform marketing recommendations.
• Support post-program evaluations and recommend opportunities for optimization and continuous improvement.
• Partner with Category Management, Product Marketing, Supply Chain, Forecasting, and Customer Service teams to support successful program execution.
• Coordinate communication across functional teams to ensure alignment on customer initiatives and business priorities.
• Participate in regular business reviews and cross-functional meetings to support execution and issue resolution.
• Contribute to process improvement initiatives that enhance efficiency and effectiveness across channel marketing activities.

Skills

Channel marketing

Shopper marketing

Trade marketing

Sales support

Marketing programs

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Microsoft Excel

PowerPoint

Job description

ACCO Brands Corporation seeks an Associate Channel Marketing Manager to support National Retail Accounts in Kettering, Ohio. You will coordinate with Sales, Brand Marketing, and cross-functional teams to drive channel marketing programs, promotional initiatives, and product commercialization activities.

Reporting to the Channel Marketing Manager, you will analyze sales trends, develop customer-facing activities, and help optimize program execution.