Channel Marketing Manager (Partner Growth)

Bitwarden; United States; Remote; USD 130,000 - 180,000; Full time

Job summary

Bitwarden is seeking a Channel Marketing Manager to own partner marketing end-to-end across MSP, reseller, and VAR motions. This all-remote role supports candidates located in the United States, preferably East Coast/Central for EMEA alignment and support.

You will lead onboarding, enablement, demand generation, and events, developing the annual Channel Marketing Plan and managing the partner portal content with cross-functional partners in Marketing Operations, Sales, and Product Marketing.

Qualifications

• 7+ years of B2B channel, partner, or field marketing experience—ideally with MSPs, resellers, or VARs in SaaS/tech.
• Proven ability to own a marketing program end-to-end: strategy, budget, execution, reporting.
• Experience planning and executing in-person or virtual partner events.
• Experience building or running partner lifecycle email programs with marketing ops/automation.
• Track record turning a reactive function into a proactive calendar-driven team.
• Strong collaboration across Growth Marketing, Channel Sales, and Marketing Operations.
• Ability to prioritize amid ambiguity and inbound requests.

Responsibilities

• Own the MSP channel marketing motion end-to-end: onboarding content, lifecycle emails, enablement webinars, and annual event calendar.
• Develop the annual Channel Marketing Plan: event selection, budget, campaign strategy, executive alignment.
• Serve as marketing lead for Channel Sales partners, run biweekly Channel Marketing meetings and manage event intake.
• Own reporting on program performance: pipeline influence, partner engagement, event ROI, progress toward revenue targets.
• Extend partner playbooks: onboarding sequences, enablement content, partner toolkits, self-serve assets.
• Build and drive a proactive, always-on partner demand generation strategy linked to pipeline and ARR targets.
• Manage the channel marketing budget and prioritize requests across events and campaigns.
• Collaborate with Marketing Ops, Comms, and Product Marketing to keep partner content and campaigns current, aligned to brand and roadmap.
• Assist with administration of the Bitwarden partner portal and ensure content is up-to-date.

Skills

Channel marketing

Partner programs

Event marketing

Cross-functional collaboration

Job description

Bitwarden is the trusted identity security leader for millions of users worldwide, empowering enterprises, developers, and individuals to securely manage and share sensitive information anywhere. Bitwarden makes it easy for all users to extend robust security across their devices with password management, secrets management, and passwordless and passkey innovations. The company is headquartered in Santa Barbara, California with team members located across the globe. Learn more at bitwarden.com.

We’re hiring a Channel Marketing Manager to own partner marketing end-to-end — from partner onboarding and enablement to demand generation and events — across MSP, reseller, and VAR motions, prioritizing effort based on revenue potential and business urgency rather than spreading evenly across all three.

This is an all-remote team and we’re looking for someone located in the U.S. (Preferred East Coast/Central for EMEA support)

RESPONSIBILITIES

Grouped by sequencing, not just importance. This role is expected to partner with leadership to actively triage and prioritize as the programs and opportunities evolve.

• Own the MSP channel marketing motion end-to-end: partner onboarding content, lifecycle email programs, enablement webinar series, and support the annual event calendar (e.g., MSP Summit, IT Nation Connect).
• Develop the annual Channel Marketing Plan: event selection, budget, campaign strategy, and executive approval process, in partnership with the Marketing and Sales leadership.
• Serve as the marketing primary point of contact for Channel Sales (MSP, reseller, VAR) — running the biweekly Channel Marketing meeting, managing the event intake process, and building/evolving the deliverables (templates, briefs, self-serve assets) that empower Sales to execute quickly and independently.
• Own reporting on program performance: pipeline influenced, partner engagement, event ROI, and progress against the $5M combined reseller/MSP revenue target, presented to marketing and sales leadership.
• Extend proven partner playbooks — onboarding sequences, enablement content, partner toolkits, prioritizing by revenue contribution and need (starting with enabling active partners).
• Build and drive a proactive, always-on partner demand generation strategy to drive net-new target partner interest (e.g., partners in uncovered territories/regions) with a coherent plan tied to pipeline and ARR targets.
• Manage the channel marketing budget across sponsorships, campaigns, and partner enablement programs, and make prioritization trade-offs as new event and partner requests come in.
• Partner with Marketing Operations, Comms, and Product Marketing to keep partner-facing content, campaigns, and the partner portal current and aligned to brand and product roadmap. Wherever possible, focus on public facing web documents that are visible globally by individuals and AI agents.
• Assist with the administration of the Bitwarden partner portal and ensure content is up-to-date, accessible, and aligned with go-to-market priorities

WHAT YOU BRING TO BITWARDEN

• 7+ years of B2B channel, partner, or field marketing experience — ideally including work with MSPs, resellers, or VARs in a SaaS or technology company.
• Proven ability to own a marketing program end-to-end: strategy, budget, execution, and reporting, without heavy hands-on direction.
• Experience planning and executing in-person or virtual partner events, from sponsorship negotiation through post-event lead follow-up.
• Experience building or running partner lifecycle email programs (onboarding, engagement, re-engagement) — comfort partnering with marketing ops/automation owners to execute them.
• A track record of turning a reactive, request-driven function into a proactive, planned one — you build the calendar instead of just reacting to what lands in your inbox.
• Strong cross-functional collaboration skills — this role sits at the intersection of Growth Marketing, Channel Sales, and Marketing Operations, and will need trust from all three.
• Comfort with ambiguity and prioritization — you’ll be handed more inbound requests (events, campaigns, partner asks) than one person can execute, and part of the job is deciding what not to do.
• Collaborative and adaptable mindset
• Openness and authenticity combined with excellent communication skills
• Excitement and enthusiasm for open source and for better internet security
• Excellent problem-solving skills – you might not know all the answers, but you know how to find and communicate the solution

WHAT TO EXPECT IN THE INTERVIEW PROCESS

• Meeting with our Recruiting Manager
• Interview with the Head of Growth Marketing and Operations
• Interview(s) with Channel Sales stakeholders (e.g., Channel Sales Manager, Channel Sales AE)
• Interview(s) with Growth Marketing team members (e.g., Demand Generation, Product Marketing)
• Interview with the Chief Customer Officer
• Reference calls

A FEW REASONS TO WORK WITH US

• Our user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world’s largest organizations.
• Become an expert. You’ll get immersed in the prominent technology markets of security and open source software.
• We are dedicated to building a diverse and talented team. Work remotely with motivated and supportive team members across the world.
• Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development.